Description

Sean D’Souza – The Brain Audit: Marketing Strategy and Structure

Sean D’Souza – The Brain Audit: Marketing Strategy and Structure | 968 MB

What You Get:
The Brain Audit uses a simple system to achieve the above

1) Structured explanation
2) Cartoon-based callouts
3) Checklists + downloadable checklists for future use.
4) Case Studies
5) Comprehensive summary.

Structured explanations:

How this course will help you

Every chapter has very structured explanations. So each explanation builds on the previous one, and each chapter builds on the next.

This leads to sequential assimilation of facts and details. And helps greatly when it comes to implementing the concepts for your web page, articles, presentations etc.

Cartoon-based callouts: There are exactly 99 cartoons in The Brain Audit.

These cartoons play an important role in two areas.

They provide visual relief as you read the contents, but more importantly the cartoons are a memory trigger.

Each of the cartoons plays the role of a quick visual summary of the page.

Important points are visually summarised with cartoons and captions.

How this course will help you

Checklists: There are checklists within the book.

The checklists enable you to step through the sequence and make sure you don’t miss anything out.

Of course, you may want a series of checklists as you go through applying

The Brain Audit across several media, so a downloadable version is included as well.

Case Studies: The case studies (taken from real businesses) show you how the message can be built up stage by stage.

There are specific case studies that are followed as a thread right through every chapter.

How this course will help you

In addition to the case studies, there are also several other detailed examples.

Visual explanations: This book is so short, because it focuses on concepts that can be explained with visuals.

The book uses a combination of images and words to illustrate core concepts.

Each of the 99 cartoons in this book play an important role in two areas.

They provide visual relief as you read the contents, but more importantly the cartoons are a memory trigger.

Each of the cartoons plays the role of a quick visual summary of the page.

The cartoon-based callouts in The Brain Audit visually summarise important points, and visually break up the text.

They provide a platform for remembering the key concepts with great efficiency.

The Brain Audit is a very popular book by Sean D’Souza that helps you build a strong foundation in marketing strategy and structure.

It has a very structured approach to explaining the concepts with cartoons and callouts that help to absorb the concepts better.

How this course will help you

The Brain Audit: Marketing Strategy and Structure is a book that explains the critical elements of marketing.

Each chapter starts with a cartoon, which illustrates what the idea or concept is.

Then the actual explanation follows.

A simple and visually comprehensible way to explain things!

The Brain Audit: Marketing Strategy and Structure has an easy to read, conversational tone.

The book is written in a light, friendly tone.

It doesn’t come across as being intimidating or boring.

The cartoons and callouts really helped to make the content engaging and memorable.