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10x Facebook Ads with Joanna Wiebe

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Description

Joanna Wiebe – 10x Facebook Ads — Free download

 

WHAT’S INCLUDED?

33 videos 26 files

Contents

Welcome and Start Here!

  • Your Workbook <— Download Me!

Module One: Facebook and Instagram Ads 101

  • Facebook and Instagram Ads 101
  • Cheat Sheet: Stages of Awareness
  • How to Map a Lead Generation Funnel
  • How to Map a Webinar Funnel
  • How to Map a Challenge or Video Series Funnel
  • How to Map an Ecommerce Funnel
  • How to Map a Funnel from Scratch
  • End of Module Quiz

Module Two: Anatomy of Facebook and Instagram Ads

  • Anatomy of Facebook and Instagram ads
  • An Over the Shoulder Walk-Through of Ad Types
  • Resource: Facebook Ad Unit Guide
  • End of Module Quiz

Module Three: Gathering your Messages

  • Gathering your Messages
  • Ninja Technique: Facebook Group Message Mining
  • Ninja Technique: How to Mine Amazon Reviews
  • Ninja Technique: How to Mine Twitter for Messages
  • Ninja Technique: Facebook Ad Competitor Research
  • Cheat Sheet: Voice of Customer Research Questions
  • End of Module Quiz

Module Four: Mapping your Messages

  • Mapping your Messages
  • End of Module Quiz

Module Five: Writing High-Converting Messages

  • Writing High-Converting Ad Copy
  • Value Proposition Rehab
  • Long Copy vs Short Copy
  • When You’re Ready to Write – Do This First
  • Step One- Reference your Funnel Map and Pick a Place to Start
  • Step Two- Write Down your Value Prop Variations
  • Step Three – Write your Headline Variations
  • Step Four – Write your Body Copy
  • Resource: Facebook Ad Copy Example
  • Ad Copy Worksheet
  • Cheat Sheet: Value Proposition Checklist
  • Resource: Emojipedia for Facebook Friendly Emoji’s
  • Resource: Facebook Bullet Point Emojis
  • End of Module Quiz

Module Six: Images and Videos

  • Resource: Creative Hub Gallery
  • Resource: Creative Hub Ad Formats
  • Resource: Facebook Text Checker
  • Cheat Sheet: Do’s and Dont’s
  • Anatomy of a One-Minute Video
  • Livestream Script: Educational/ Value-Add Content
  • Livestream Script: Relationship-Building
  • Livestream Script: Case Study
  • Livestream Script: Sales
  • End of Module Quiz

Module Seven: Landing Pages that Convert

  • Landing Pages that Convert
  • Cheat Sheet: Anatomy of a High-Converting Landing Page
  • End of Module Quiz

Module Eight: Testing and How to Know if your Ads are “Working”

  • Testing and How to Know if your Ads are “Working”
  • How to Troubleshoot a Campaign
  • Cheat Sheet: Rules of Thumb for Effective Testing
  • Cheat Sheet: Key Metrics and what they Mean
  • Cheat Sheet: Key Metrics and what they Mean Continued…
  • End of Module Quiz

Module Nine: Red Flags

  • How to Spot and Avoid Red Flag Situations
  • Cheat Sheet: Red Flags to Avoid
  • End of Module Quiz
  • Bonus: Facebook Ad Compliance
  • How to Write Facebook Ad Compliant Copy in Difficult Verticals

Resource: Facebook Ad Policies

Quick-Start Videos

  • Step One- Reference your Funnel Map and Pick a Place to Start
  • Step Two- Write Down your Value Prop Variations
  • Step Three- Write your Headline Variations
  • Step Four – Write your Body Copy

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