Description

Ashton Shanks – 7 Day Copywriting Challenge Featuring ChatGPT | 2.62 GB

Ashton Shanks What You Get:
Welcome to the course!
– A message from your instructor
– How to use this course
– Before we begin

Let’s get started!

Next Steps.
– That’s Cool and All, But.

Day 1: Headline Writing As a copywriter, your headline is the first thing that catches the reader’s attention. It should be compelling, attention-grabbing, and entice the reader to continue reading. Here’s an example of a headline that could be used to promote a weight loss program: “Lose 10 Pounds in 30 Days with Our Proven Weight Loss System – Guaranteed!”

Day 2: Know Your Audience To write effective copy, you need to understand your audience. Who are you writing for, what are their pain points, and what motivates them? Once you have this information, you can tailor your copy to address their specific needs and desires. For example, if you’re promoting a skincare product, your audience may be women between the ages of 25-45 who are concerned about aging and want to maintain a youthful appearance.

Day 3: Features vs. Benefits When writing copy, it’s important to focus on the benefits of a product or service rather than just the features. A feature is a characteristic of a product or service, while a benefit is what the customer will gain from using it. For example, the feature of a weight loss supplement may be that it contains natural ingredients, but the benefit is that it helps customers lose weight safely and quickly.