Blair Enns – Pricing Creativity
Blair Enns – Pricing Creativity — Win Without Pitching — Free download
Price for the value you create.
READ. APPLY. WIN.
Your clients will pay more for the expertise you offer.
How much more?
You may charge 50% more before you’ve finished this guide. You may double or triple your margin within a year.
When we stop pricing our time and our inputs and start charging for the value we create for our clients, everybody wins.
Read this book, embrace the mindset, live by the 5 Rules (and master the sixth), and refer to the 20+ tips for specific scenarios and let me know what your bottom line looks like in the months ahead.