Build Once, Sell Twice — The Productization Playbook by Jack Butcher
Build Once, Sell Twice — The Productization Playbook — Gumroad — Free download
A play-by-play guide to divorcing your time and money.
Taught by Jack Butcher, Founder and CEO of Visualize Value.
This training breaks down the strategy and tactics I have used to scale the Visualize Value brand to $100,000/mo in revenue at a 99% profit margin (minus transaction fees), over the course of 18 months.
This material will walk you through the process of productizing specialized knowledge in service of scaling your income, it is not a magic bullet and requires execution on your part.
This training is comprised of a series of videos, articles and example exercises, designed to balance theory and practice, strip away the fluff, and get you to take confident action.
I spent 10 years developing a skillset working in corporate advertising for Fortune 500 clients. I took those skills and built an agency business of my own, and after 2 decent years, I was so tired and frustrated at the inability to scale without selling more hours, taking on more work, or hiring more people, that I knew there must be a better way.
This is that better way.
Who is this for?
+ You have specialized knowledge
+ You generate results for your clients/customers
+ You are comfortable promoting yourself
+ You understand that results take time and effort
+ How to productize a service business
+ How to structure and build a digital training product
+ How to build a product-centric content strategy
+ How to leverage social platforms to scale
+ How to collect social proof
+ Developing a personal brand strategy