Getting started with Google Tag Manager


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Getting started with Google Tag Manager — Udemy — Last updated 5/2020 — Free download


Gain basics skills in Google Tag Manager – tool that is used on over 5 000 000 websites worlwide.

What you’ll learn

  • What is Google Tag Manager
  • Why should you use Google Tag Manager
  • How Google Tag Manager works
  • You will be familiar with GTM interface
  • How to install Google Analytics using GTM
  • How to track element clicks using GTM
  • How to install Facebook pixel using GTM
  • How to setup Facebook conversion tracking using GTM
  • How to setup Google Ads conversion tag using GTM
  • Computer with internet connection

So you have heard about Google Tag Manager but never had a chance to know what it is and if you need it.

This course will help you to get the basic knowledge about Google Tag Manager and apply it to practice, by installing Google Analytics, Facebook pixel, Google Ads conversion tracking on your website.

Topics that are covered in this course:

• What is Google Tag Manager and how it can be useful

• Basic concepts and terminology

• Installation of Google Tag Manager on any website, including WordPress, WIX, Squarespace, Weebly

• Interface overview

• Google Analytics installation using Google Tag Manager

• Track any element clicks using Google Tag Manager

• Install Facebook pixel using Google Tag Manager

• Setup Facebook conversion tracking using Google Tag Manager

• Setup Google Ads conversion tracking tag using Google Tag Manager

Who this course is for:

  • Website owners
  • Digital marketers
  • Website developers curious about Google Tag Manager


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