Description

Introduction to Electronic Word-of-Mouth Communications

Introduction to Electronic Word-of-Mouth Communications
MP4 | Video: AVC 1280×720 | Audio: AAC 44KHz 2ch | Duration: 44M | Lec: 13 | 173 MB Genre: eLearning | Language: English

In this course, you will learn the fundamentals of electronic word-of-mouth communications (eWOMC) and how to leverage the different forms of eWOM in your organization. You will also be introduced to some of the different types of platforms that are out there for communicating in this manner.

Electronic word of mouth (eWOM) has become a powerful tool used by brands and businesses to communicate with potential customers. Learn how to leverage the power of eWOM and what makes it different from traditional word-of-mouth (WOM) communications, including why you should trust consumers more than experts.

Word of mouth is a powerful advertising tool. For example, when people share positive recommendations on the Internet they can travel far and wide. Word-of-mouth marketing takes advantage of that impact by using social media networks like Facebook, Twitter, YouTube and LinkedIn to spread information in an interactive way.

In this course students will learn how to identify, implement and manage successful social media campaigns. Students will learn the key elements of a successful social media campaign, strategies to drive traffic to the site, how to engage customers before they’ve purchased and how to drive sales through word-of-mouth promotion.