Description

John Bejakovic GET THIS COURSE FOR JUST $70
John Bejakovic Sales Page Link
Official Price: $997
Our Price: $70
Email us if you want to buy it or contact us on chat!

A secret (and slightly sneaky) copywriting trick for producing magic mechanisms
On this page, I’d like to show you a cool copywriting trick you’ve probably never seen before. And then I’d like to tell you how you can dig up dozens more such tricks, whenever you choose.
Let me set it up with a little riddle:
How can three men, one of whom has been mostly dead all day long, storm a castle gate guarded by 60 soldiers?
Inconceivable, right? Even if one of the three men happens to be a giant, and another a master swordsman… the enemies are too many. Success is inconceivable.
But what if you also throw in a wheelbarrow among your assets? And what if you even have a magical, fire-protective, “holocaust cloak”?
Suddenly, the inconceivable becomes easy. Because here’s what you do:
Just load one of the three men — preferably, the giant — into the wheelbarrow. Wrap the holocaust cloak around him. Then start rolling the wheelbarrow towards the gate… and just as fear and doubt start to creep into the hearts of the castle defenders… set the holocaust cloak on fire:
Presto. The soldiers scatter in a panic, and you have successfully stormed the castle.
Perhaps you recognize this as a scene from the 1987 movie The Princess Bride. I’m sharing it because it’s a great illustration of a critically important but often botched copywriting technique:
The mechanism.