Description

Sell More with Webinars – Luisa Zhou

Steal my secret weapon (ethically) for making $94,472 in just one hour

Hi, I’m Luisa Zhou.

Not only did I go from zero to over a million dollars in sales in less than a year when I was new to the coaching scene, but I’ve also helped thousands of students:

Create multiple 6-figure online businesses from scratch
Have 5-figure and 6-figure launches
Build multiple 5-figure a month evergreen course funnels

All with one “secret weapon.”
And for the first time ever, I’m breaking down exactly how I do it. So you can too.
Looking back, it’s hard to believe that this one thing made SUCH a big difference.

The question I just couldn’t answer as a new entrepreneur

I started from the same place every new, aspiring entrepreneur does…
Unknown. No expert status. No testimonials. No audience.
And that’s not all.
You know that voice in your head asking..
“How can I compare to so-and-so [big name]?”

“Why should people buy from ME?”

“Am I really going to be able to help people get results?”
Well, guess what? The rest of the world (especially anyone who might be even remotely interested in buying from you) is wondering that too.
Think about it…
How many ads do you see in your Newsfeed every day? How many posts or emails trying to sell you the same type of thing?
They all start to blur together right?
And it leaves you wondering, “Why should I trust YOU?”
Well, you have to be able to answer that question for your potential clients too. (Spoiler alert: And you can’t just say, “Because…just take my word for it.”)
How can you do that? Well, you could…
Get an endorsement from Oprah.

(Too bad that in itself requires a small miracle.)
Be amazing at writing posts and emails that make sales (aka copywriting).

(If you’ve been getting *crickets* to your content, congratulations. You’ve started the loooooong journey it takes to master this skill.)
Showcase your literal mountain of testimonials.

(Oh wait…that’s the catch-22 of starting a business! You need clients before you can get testimonials. But, potential clients want to see testimonials before they hire you.)

So what if you don’t have an endorsement from Oprah, killer copywriting skills, or a mountain of testimonials?

You could follow popular “wisdom” and share lots of value in PDF’s, emails, and social media posts.
That’s what I did at first.
Spoiler alert: It didn’t work!
I spent months cranking out one new piece of content after the next. No one cared. And it was really good content too…
Like this value-packed, super-dense 41-page pdf I created for my career coaching business….

This was page 2…out of 41 pages!

Even though I poured my heart into it and gave so much value in it, the PDF didn’t help me get a single client.
(If this sounds familiar, welcome to what I call the Bottomless Pit of Despair Content. Where you keep on cranking out new posts, PDF’s, and emails, hoping/wishing/praying your latest piece of content is the one that’ll make a sale. Finally. Except it doesn’t.)

The reason your PDF’s, emails, and social media posts aren’t making you sales…

There’s a common misconception that PDFs, emails, and social media posts are the key to building your online business.
Yes, they’re helpful at certain points in your business, BUT here’s the truth:
You can’t rely on them alone to drive sales when you’re starting out and/or have a tiny or non-existent audience.
Take the traditional PDF model of marketing. You work your butt off to get 100, maybe even 200 people to give you their email in exchange for your PDF (hustling the whole time!), and after all that, only one or two book a sales call. Which doesn’t even guarantee that they’ll end up buying from you.
Those aren’t numbers that create a healthy business, much less help it grow.
Especially when you have a small or non-existent audience, you need something that speaks to way more than one or two people out of every few hundred.
You could try an email funnel. But how do you explain what makes your program, coaching, or course different in just a few emails?
And that’s if your audience even opens those emails!
Not to mention the level of copywriting skills you need to be able to write emails that sell. (It took me about three years of practice and tens of thousands of dollars spent learning the skill before I got there.)
What about social media posts? That’s where all the buyers are anyway, right? Not exactly. Social media is designed for engagement, not selling.
Sure, you can get clients that way, but if that’s the only thing you’re relying on to build your business…you’re setting yourself up for grinding, not growing.
Plus, social media posts disappear as quickly as the newsfeed does, so even if you do produce the world’s best Instagram caption, it’s gone before the sun sets.

The HARD way to build trust and make sales

(You could do it this way, but why would you want to?)

You could build trust the old fashioned way. Aka the hard and manual way. By personally speaking and connecting with each potential client.
The good news: It works.
The not so good news…it’s the business equivalent of manually building your own house brick by brick. From personal experience, I can tell you: it’s back-breaking.
To get my first ten clients, I must have spoken to over fifty people. And I’m not talking about one-time conversations either. We’re talking sometimes weeks to months of relationship building via emails and calls. And to sell out my first course, I did almost 50 sales calls (in two weeks!).
While I was grateful for making sales and getting awesome clients…I was burned out!
Definitely not what I had in mind when I was thinking of my “dream business.”
That’s why when I was introduced to webinars, I knew it was the missing piece of marketing my business had been looking for.

Why a webinar?

Have you been wanting…

A way to stand out in your industry and get more qualified clients without having to hustle for them day in and day out?
A create-once-and-use-forever piece of content that you can use over and over to make sales all the time? (So you can finally step out of that Bottomless Pit of Content and get a break from having to come up non-stop with new topics, how-to’s, and angles for your free content.)
A “salesperson” that does all the sales heavy lifting for you so you can focus on what you enjoy doing? (Oh, and did I mention that this salesperson is free? You don’t have to pay them a cent of commission.)

Think about it:
What better way to build that must-have trust with a potential client than by giving them the chance to learn from you for 30 to 40 minutes straight? (After all, that’s why speaking personally to potential clients is so effective.)
Even more importantly, webinars give you a chance to convey your value and showcase your expertise way more so than you ever could in a PDF, email, or post.
Especially if you’re not a pro at marketing, copywriting, or sales. (Because no one is when they’re starting out.)
Basically everything you might be able to explain to a potential client in a 1-on-1 conversation, you can put into a webinar. Saving you the time and energy of having to talk to every single person. Over and over again. (While basically saying the same thing.) In essence, automating that trust-building.
In short: Webinars give you an opportunity to truly connect with your audience. To show them how you’re different. And to make sales right there on the spot — without them even needing to speak to you. (And even if they do still need to speak to you before they buy, they come onto the call ready and excited about working with you.)
Plus, you can create it once and keep using it over and over again instead of needing to constantly create new content to make sales. (Who has the time for that?!)

INTRODUCING

The foolproof, step-by-step system for creating a webinar that becomes your business’ best salesperson (even if you’re just starting your business).

Making sales in your business CAN be authentic, natural, and even fun. (Without having to resort to discounts, non-stop grinding, salesy tactics, or pushy-ness.)
Look, webinars don’t care how famous you are.
They don’t mind if you’ve got a small list (or no list at all).
And they don’t even flinch if you haven’t got a moving story to tell.
Those things don’t matter when you’re selling with webinars because webinars are a sales tool. A tool you can use to sell your coaching, programs, or courses…live or automated…no matter what level you’re currently at in business.
If you’re just starting, they can help you build a loyal audience (while helping you get your first paying clients).
And if you’ve been an entrepreneur for years, they can help you double your current income (or more).
Your only job? Knowing how to leverage this tool to skyrocket your sales in the next 30 days.