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The Marketing Seminar: Summer Session by Seth Godin

$42.60

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Description

Seth Godin – The Marketing Seminar – Summer Session — Free download

 

This 100-day seminar will teach you, inspire you and connect you to peers who will help you bring your work to a larger and more receptive audience. In as little as 20 minutes a day, you can learn to make a bigger impact.

Learn how to

  • Get clients, gain market share, and serve your audience
  • Position your service or product so that it reaches the audience
  • Clearly see opportunities to create value in the marketplace
  • Tell stories to make change happen
  • Communicate in ways that resonate and spread
  • Save money, save time, and grow your tribe
  • Understand the massive shifts from old marketing (advertising and interruption) to the world we live in today

WHAT YOU’LL LEARN Seminar Curriculum

This is a seminar about modern marketing—how to enroll, engage and transform the people we seek to serve.

It’s built on three precepts: empathy, humility and effectiveness.

With more than 60 videos taught by Seth Godin released over 100 days, you will learn the basic skills for successful modern marketing. Plus a bonus 100 days and 10 extra videos gives you the ability to make the most of your experience. But more importantly, the videos are paired with 200+ questions designed to guide you to new insights and strategies for your immediate work—no matter where you are in your career. All questions and answers are shared on the discussion boards—a confidential space to discuss and test out ideas with professional peers around the world, available 24/7.

In addition to weekly Q&A lessons, we tailor the Seminar to the interests of current students.

Topics covered

  • Identifying the change you aim to make
  • Reaching the people you seek to change
  • Clarifying the promise you are willing to make
  • Developing an empathic posture
  • Positioning yourself
  • Researching the market effectively
  • Pricing your service
  • Outlining personas
  • Understanding status roles
  • Building your brand
  • Earning permission to market
  • Telling stories that resonate and spread
  • Creating your modern marketing plan

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