Description

Scott Young – Learning on Steroids

Scott H Young – Learning On Steroids | 7.3 GB
Learning on Steroids is a program I’ve been building over the last three years, designed to give you access to the best ideas in productivity and learning faster. These are the methods I used during my MIT Challenge, and have been shaped and improved upon by thousands of members having been through the program already.

“Going to market is just the process of convincing people that your new way is better than the status quo.”

In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony, Salesforce, and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market marketing plan.

In this powerful product management launch blueprint and marketing plan, you will learn:

• The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.
• The 5 Cs of target market composition
• Powerful tools for customer segmentation marketing and targeting
• How to determine potential demand with market sizing
• How to generate the maximum demand for your product launch

• How to develop a comprehensive marketing plan

• Proven methods for determining your optimum product price
• Common product launch problems and how to address them
• Marketing strategy
• Product owner marketing plan
• GTM (go-to-market) plans
• Startup marketing
• Lead generation