Description

Jeff Walker – Product Launch Formula 2018

Jeff Walker – Product Launch Formula 2018 | 29 GB

Genre: Business, Sales, Marketing
Product Launch Formula is a proven, step-by-step process that shows you exactly how to launch a product in precise detail. It shows you exactly what to do every step of the way, right down to which blog post to release when, and what to say in every email.

“Going to market is just the process of convincing people that your new way is better than the status quo.”

 

In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony, Salesforce, and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market marketing plan.

In this powerful product management launch blueprint and marketing plan, you will learn:

• The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.
• The 5 Cs of target market composition
• Powerful tools for customer segmentation marketing and targeting
• How to determine potential demand with market sizing
• How to generate the maximum demand for your product launch
• How to develop a comprehensive marketing plan
• Proven methods for determining your optimum product price
• Common product launch problems and how to address them
• Marketing strategy
• Product owner marketing plan
• GTM (go-to-market) plans
• Startup marketing
• Lead generationIn 3,2,1…product launch, Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching n products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and the foundational thinking from top business schools.
• shows you exactly how to launch a product in precise detail. It shows you exactly what to do every step of the way, right down to which blog post to release when, and what to say in every em