Description

The Copywriting Sweatshop by John Carlton

The Copywriting Sweatshop by John Carlton
7xDVDRip | English | AVI | 464 x 352 | DX50 ~799 kbps | MP3 | 102 Kbps | 48.0 KHz | 2 channels | 12:28:13 | 6.11 GB
Genre: eLearning Video / Business, Copywriting
Copy testing is the process of studying an advertisement before it is being aired to find out how the customers will respond to that ad and hence determine its effectiveness.

It is specialized field of marketing research that encompasses all media like television, radio, print ads and Internet.

Pre-testing very often is considered as the most accurate and modern name for predicting how effectively any ad may perform.

Copywriting is a specialized field of marketing research that encompasses all media like television, radio, print ads and Internet.

Pre-testing very often is considered as the most accurate and modern name for predicting how effectively any ad may perform.

How this course will help you

John Carlton at this time wants you to enter into an exclusive Copywriting Sweatshop where you will find all necessary information about copy testing, what it means and why testing is essential for your business success.

John Carlton’s Copywriting Sweatshop is a complete course on how to write effective advertising copy for direct response businesses.

This seven-DVD set walks you through the entire process of creating high-impact, attention-grabbing ads.

You’ll learn how a single word change can increase response by 700%, how to develop leads that sell, and all the secrets of successful salesmanship and persuasion.

If you want to achieve success in the highly competitive world of copywriting, then this sweatshop is for you.

This product provides an insider’s peek into John Carlton’s career as a copywriter and

shows you how he has used copy testing to help land large clients like Microsoft.

How this course will help you

This 7-disc video set contains over 14 hours of extensive interviews and tips from John about how to succeed in the field of sales letters.

The Copywriting Sweatshop is about helping you become a better copywriter.

This course gives you seven powerful lessons that will boost your confidence and teach you how to write copy from the ground up.

Copywriting is an art form that can be learned by anyone. You’re going to learn

how to write better ads, sales letters, websites, ezines and press releases so you can make more money with less effort.

You don’t have to be a big corporation or market research firm to use copy testing.

And it’s surprisingly easy to do yourself – even if you’re no expert on advertising.

How this course will help you

Copy testing is a vital part of any marketing campaign.

From the time you decide to plan an advertising campaign til

l you actually run it and view the results, there are multiple stages involved that require strong planning and preparations.

Copy testing helps you plan your advertisements with confidence by giving you an estimate on how well they will perform.