Julian Cole – Strategy Finishing School

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Description

Download Now  Strategy Finishing School by Julian Cole. Download This Course For Cheap Price…
 
 
What You Get:
15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW
Advance to a leadership position in strategy by attending Strategy Finishing School. Strategy Finishing School.
 
The Big-T Strategist model provides

A solid foundation in strategy craft through 9 modules

Big-T courses (Diplomacy Management as well as Selling Strategy) that help you rise to the position of a leader.
The School grants access for life to:

* Over 80 videos
 
 
Learn the strategy skills that are required at the three stages of your professional career.
 
The courses will help you reach each of the levels (Strategist Director of Strategy, Head Of Strategy and Head of Strategy).
Chapter 1 – Strategy Fundamentals (Strategist)
Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)
Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)
 
 
Make your life easier by using templates that you can copy or paste
 
You’ll be able to access your Strategy Finishing School Library, which is an Google folder that contains templates and slides which can save Julian along with other strategists hours in creation time.
You can cut and paste templates, such as decks to set up your strategy and content strategy, scoping strategy communication planning, and departmental vision, and over 100frameworks made to be save and swipe.
 
 
Course Modules & Lessons
 
Strategy Fundamentals
What’s the strategy?

Making a plan

Different kinds of strategies

Managing Downtime

Short Sharp Strategy

Who’s Who In Agencies

Strategy In Under An Hour

Helpful Strategy Resources
 
 
Research
Kick Off Questions

Strategy Scrapbook

Art of Interviewing Clients

Evaluating Data Sources

Validating Problems/Insights
 
 
Insights
What can we learn from these insights?

Insights in contrast to. observations

Flipping Insights

Polishing Insights

Adding Tension
 
 
Creative Briefing
How do you write a unique brief
Sacred Six Brief Template

GET-TO-BY Brief
Tactical Briefs
Single Minded Proposition
Biggest Mistakes With Creative Briefing
Giving Creative Feedback
Tips for Briefing Remotely
 
 
Brand Strategy
What is Brand Strategy?
Brand Frameworks
Brand Benefit Ladders
Brand Architecture
Brand Archetypes
 
 
Comms Planning
What is Comms Planning?
Consumer Journey Tools
Consumer Journey Mapping
Comms Framework
Comms Planning Questions
Tactical Briefing
Articulating An Idea
Idea Formula
Building Out An Execution
Campaign Ecosystem
Content Strategy (Annual)
Framework Factory
Innovation Checklist
Blueprints
 
Advertising Effectiveness
How Advertising Works
Cogs of Marketing Effectiveness
Mental And Physical Availability
Distinctive Assets
Category Entry Points
ESOV
Different Types of Measurement
Creating a KPI Framework
 
 
Business Strategy
SWOT Analysis
Reading a Financial Report
Proactive Strategy
Growth Matrix

Business Strategy Models (Coming Soon)
 
Professional Development
Transitioning Into Strategy
Strategy Confidence
How To Get A Raise
Creating Your Pitch
Strategy Portfolio Website
 
 
Diplomacy
Politics 101

How To Work With Creatives

How To Work With Media Agencies

Giving Creative Feedback

Designing Decks

Writing Presentations
 
 
Management
Managing Planners

Strategist Interview Questions

Setting Up A Strategy Department

Setting Up A Strategy Department Vision

Scoping Strategy

Being Strategy About Resourcing
 
 
Selling Strategy
Scoping Strategy

Being Strategic About Strategy

Proactive Strategy

RICK Sales Model

How Agencies Make Money

Strategy Sales Models
 
 
 
 
 
 
 
 
GET THIS COURSE FOR JUST $35

Sales Page Link
Official Price: $997
Our Price: $35
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