Description

Download Now Bretty Curry (Smart Marketer) – Smart Google Traffic. Download This Course For Cheap Price…
 
What You Get:
SESSION 1

Setting Up Shop & Building Your Ad Accounts
MODULE DETAILS
⊕ “Why Google Ads?” & Building the Proper Framework

⊕ Shopping Funnels

⊕ Fueled by Data & Insights

⊕ Google Analytics Setup & Enabling Remarketing Lists

⊕ Building Remarketing Lists, Setting Goals & Understanding Attribution

⊕ Connecting AdWords & Google Analytics

⊕ Setting UP Google Merchant Center

⊕ YouTube Channel Setup
 
 
SESSION 2

The Google Display Network: Art, Science & Structure
MODULE DETAILS
⊕ Display Remarketing Setup

⊕ The Abandoned Cart Remarketing Sequence

⊕ The Top 4 Remarketing Campaigns You’ll Need

⊕ Display Remarketing Bidding Strategies

⊕ 4 Steps to Killer Display Ads

⊕ Campaign Creation & Responsive Ads

⊕ Measure Success on GDN
 
 
SESSION 3

Brand Search With Google Ads
MODULE DETAILS
⊕ “Why Branded Search Campaigns?”

⊕ Google Ads Account & Campaign Structure

⊕ Keyword Research & Match Types

⊕ Creating Great Search Ads

⊕ Search Ad Campaign Creation

⊕ Audience Targeting
 
 
SESSION 4

Google Shopping Campaigns
MODULE DETAILS
⊕ Google Shopping Overview

⊕ Product Feed Tips: Part 1

⊕ Product Feed Tips: Part 2

⊕ Google Merchant Center & Feed Diagnostics

⊕ Google Shopping Campaign Creation

⊕ Google Shopping RLSA Campaign Creation

⊕ Measuring Success with Google Shopping
 
 
SESSION 5

YouTube Remarketing Ads
MODULE DETAILS
⊕ Intro to YouTube Advertising

⊕ YouTube TrueView Ads

⊕ Creating Killer Video Ads

⊕ YouTube Top Audiences

⊕ Creating YouTube Remarketing Campaigns

⊕ Measuring Success with YouTube
 
 
SESSION 6

Foundation & Structure For Success
MODULE DETAILS
⊕ Understanding TrueView Ads

⊕ Conversion Paths & Shopping Funnels

⊕ Attribution Models & Cross Channel Issues

⊕ Setting Up Your Google Ads Account

⊕ Google Ads Custom Columns

⊕ Build Video Viewers Lists
 
 
SESSION 7

Crafting The Perfect YouTube Ads
MODULE DETAILS
⊕ 7 Tips for Killer YouTube Ads

⊕ What, Who, How

⊕ Testimonial Sandwich

⊕ Story Principles

⊕ The Story & The Glory

⊕ The Pitchman Demo

⊕ 7 Conversion Killers

⊕ 7 Resources
 
 
SESSION 8

Audience Targeting
MODULE DETAILS
⊕ In-Market Audiences

⊕ Custom Intent Audiences

⊕ Affinity Audiences

⊕ Custom Affinity Audiences

⊕ Life Events

⊕ Keyword Targeting & Placements

⊕ “And” Targeting vs. “Or” Targeting
 
 
SESSION 9

Bids & Budgets
MODULE DETAILS
⊕ In-Market Campaign

⊕ Creating Your First Ad

⊕ Custom Intent Campaign

⊕ Affinity Campaign
 
 
SESSION 10

Campaign Management & Optimization
MODULE DETAILS
⊕ Custom Intent Clarification

⊕ Keyword Campaign

⊕ Placement Campaigns

⊕ Frequency Caps

⊕ How the Bidder Works

⊕ Optimization Basics

⊕ Key Metrics to Measure

⊕ Keys to Growth: New Videos & Audiences

⊕ Watch Audience Insights
 
 
SESSION 11

Completing Your YouTube Funnel
MODULE DETAILS
⊕ Video Viewer Audiences

⊕ Video Viewer Campaign

⊕ Remarketing Campaigns: Trueview for Shopping

⊕ Target Video Viewers in Search & Shopping

⊕ Encourage Repeat Purchases
 
 
 
 
 
 
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