Description

Hyla Nayeri & Adrien Bettio – How TF Do I Start? | 5.47 GB

What You Get:
Module 1: Welcome to How TF Do I Start?
– Introduction
– The 437 story
– How TF Do I Start? Workbook

Module 2: The Business Idea
– Lesson 1: Idea Generation
– Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.

Module 3: Manufacturing 101
– Lesson 1: What to Look for in a Manufacturer
– Lesson 2: How to Find a Manufacturer

Module 4: Manufacturing 2.0
– Lesson 1: Design Process – From Techpack to Final Sample
– Tech Pack Walk Through
– Lesson 2: Logistics, Quality assurance and Costing

Module 5: Building a Collection
– Lesson 1: Our Experience + Approach
– Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing
– Costing Example
– Purchase Order Walk Through

Module 6: That Cash Money
– Lesson 1: Funding your business
– Lesson 2: Finding resources to fund your business
– Lesson 3: Risk and Reward

Module 7: Branding is KEY
– Lesson 1: Establishing Branding
– Lesson 2: Visual Identity
– Lesson 3: Naming your Business
– Lesson 4: Differentiating from competitors
– Lesson 5: Branding Consistency

Module 8: Ecommerce Tips
– Lesson 1: Getting Set up
– Lesson 2: Uploading product + descriptions
– Lesson 3: Landing Page Tips
– Lesson 4: Becoming a trustworthy brand

Module 9: Operations
– Lesson 1: Packing + Shipping
– Lesson 2: Customer Service + Policies + FAQ

Module 10: Social Media Marketing + Mor
– Lesson 1: Brand Exposure
– Lesson 2: Social Media Platforms
– Lesson 3: Growing through IG
– Lesson 4: Instagram growth Hacks
– Lesson 5: Value Proposition
– Lesson 6: Tik Tok for your brand
– Lesson 7: Creating Conversion

Module 11: Influencer Marketing + Celebrity
– Lesson 1: Everything you need to know about Influencer Marketing
– Lesson 2: Paying for Influencers
– Lesson 3: Finding Influencers for your brand Part I
– Lesson 4: Finding Influencers for your brand Part II
– Lesson 5: Influencer Outreach
– Lesson 6: Influencer Gifting Part I
– Lesson 7: Influencer Gifting Part II
– Lesson 8: Large scale influencers
– Lesson 9: Celebrity giftin

Module 12: Launch Day Marketing
– Lesson 1: Launch Day
– Lesson 2: Selling Out
– Lesson 3: Keeping the customer after your first order

Module 13: The Boring Stuff
– Lesson 1: Incorporation
– Lesson 2: Accounting
– Lesson 3: Legal
– Lesson 4: Human Resources

Module 14: Mindset
– Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle
– Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards, and Use Manifestation

Module 15: Self Development
– Lesson 1: Routines
– Lesson 2: Balancing life as an entrepreneur
– Lesson 3: Reading for an entrepreneur

Module 16: The Hard Parts No One Talks About
– Lesson 1: Entrepreneurship Lifestyle
– Lesson 2: Fear of failure
– Lesson 3: Motivation as an Entrepreneur
– Lesson 4: Successful brand > my health + happiness?!
– Lesson 5: This shit ain’t easy
– Lesson 6: You are more than your brand
– Lesson 7: No one is perfect
– Congratulations on Finishing How TF Do I start?

Frequently Asked Questions
– Industry Terms 101
– When to pay yourself a salary?
– When to hire your first employee?
– Best Marketing Dollars?
– How to approach Press or PR as a small brand with little cash?
– What tools do we use for planning, execution and operations?
– Hiring tip
– Best business book?
– Tips on balancing business with current job/school
– How to pick someone’s brain?
– How did you start building your business network?
– Next Steps