Description

Zinkevich & Blagojevic – B2B Marketing Strategy Playbook | 4.48 GB

Zinkevich & Blagojevic What You Get B2B Marketing Strategy Playbook:

We developed a go-to-market strategy framework that was successfully implemented in production automation, fintech, software development, hardware, cybersecurity, healthcare consulting, and many other verticals.

We documented the framework and created an all-action course for B2B marketers and startup founders that contains everything you need to develop an effective marketing strategy to predictably grow your business.

You’ll get a distilled knowledge and a playbook that we’d use if you had hired us.

Here is how your marketing will look like after implementing just a fraction of what you’ll get from the playbook.
YOU WILL:

– Easily identify and focus on the most profitable segments, channels, and campaigns, and eliminate what is unnecessary

– Align execs and sales on what success looks like

– Produce an accurate estimate of budget, team, tools to achieve revenue goals
– Ensure a solid ROI of marketing programs on a tighter budget without experimentation and guesswork

HERE IS WHAT’S INCLUDED IN THE B2B MARKETING STRATEGY PLAYBOOK
Short, actionable training videos without theory and fluff
Videos include a step-by-step process from market segmentation and ideal customer profiling to marketing plan development.
– ROI taxes your company is paying right now
– Full-Funnel Marketing Strategy Framework
– Define a clear goal

– Develop the buying committee
– Account segmentation
– Differentiation and positioning strategies
– How to develop and validate a unique value proposition
– Develop a marketing and sales process based on the buyer journey
– B2B marketing dashboard

– The B2B marketing strategy toolkit

Get access to all the documents, templates, and swipe materials you need to develop an effective B2B marketing strategy.
– Market segmentation template
– Ideal Customer Profile template
– Account segmentation template
– Customer interview questionnaire
– Buying journey template
– Client-centric marketing & sales process template