Description

Brett Williams – Productize Yourself | 437 MB

Productize Yourself  What You Get:
– Full-time or part-time
– Build a team or go solo
– Keep it ASAP (as simple as possible)

– Why you’re starting the first place
– Niche down, or not

– How to position yourself
– You don’t need a big budget
– Define your packages
– What should I charge
– Building a strong portfolio
– Designing a killer site
– Choose your tools
– Managing payments
– Common mistakes to avoid
– Pitch effectively
– Finding your first client
– Never work for free
– Build in public
– Don’t underestimate communities
– Creating micro-resources
– The 15 min sales call
– Overview of my process
– Communicating with clients
– Operate without meetings
– Upselling clients
– and more!

“Productize Yourself” is a concept that emphasizes transforming one’s skills, knowledge, and expertise into a tangible and marketable product or service. It involves adopting a strategic approach to personal branding and positioning oneself as a valuable asset in the marketplace.

The idea behind “Productize Yourself” is to treat yourself as a product or service that has unique features, benefits, and value to offer to potential clients, employers, or customers. It involves packaging and marketing your skills, experiences, and capabilities in a way that makes you stand out and attract opportunities.

Here are some key aspects of “Productize Yourself”:

1. Identify your strengths: Determine your core skills, knowledge, and expertise. Focus on the areas where you excel and have a competitive advantage.
2. Define your value proposition: Clearly articulate the value you can provide to others. Identify the problems you can solve, the benefits you can offer, and the unique qualities that set you apart from others in your field.
3. Develop a personal brand: Build a strong personal brand that aligns with your skills and target audience.