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The Package You Receive:
Chapter 1
Welcome
Course Overview and How to Take The Most Advantage Of Course Overview and How To Make The Most Of
Course Project & Certificate
Introduction to Instructors
Chapter 2
Closing a brand design project
The value of a strategic Brand Design Process
The Discovery Call
Pricing & Scope
Proposals & Negotiation
Chapter 3
Strategy
Understanding and developing a Strategy for Brand Strategy
Define the Business Purpose: Vision & Mission
The definition of the Customer Persona
Determining Market Position
Finding The Big Idea
How to Run a Successful Strategy Session
Planning The Strategy and Finding Out
Insights into the Strategy
Strategy Case Studies
Homework Assignment
Chapter 4
Creative Direction for Branding
What exactly is creative Direction?
Finding Inspiration and Doing Research
Making the Moodboards
Presenting Moodboards to Clients
Creative Direction Case Studies
Homework Assignment
Chapter 5
Making Logos
What is the key to a successful logo?
Logo Types & Terms
Sketching Ideas
Vector Techniques For Logos
Refining The Logo and Composition
Logo Case Studies
Homework Assignment
Chapter 6
The process of creating the Visual Identity
The Design Concept is developed
Working with Type
Working with Color
Broadening Your Identity Design
Applying The Brand Online and Offline: Making Mockups
The Presentation The Presentation
Handling Feedback
Visual Identity Case Studies
Homework Assignment
Chapter 7
The new brand is being introduced
Finalizing The Project
The creation of brand guidelines
Transferring Files and Assets
Homework Assignment
Chapter 8
advanced topics in branding
Brand Architecture
Naming
Rebranding
Chapter 9
What’s the next step?
PROOFS
