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what you receive
Website usage: 32 videos, totaling 3.5 hours
Have you ever glanced at your website while sensing something wasn’t right but being unable to identify it? What’s wrong will be revealed by this course (and how to fix it). You’ll discover psychological techniques for optimizing your website or mobile application, such as colors, layouts, and images.
Content
Study Case A: My Website
Old Website Tour: Colors
Identifier Menus Format Home Footer Button Text Button Visuals
Posts sAbout sAssortments
Recap
Case Study B: Quickly Write Great Resumes
Banner sHeadline sNavigation Menu
Trust Signs
Home (Benefits) (Benefits)
(Cyber) Home (Images)
Stage 1 of the sales funnel Stage 2 of the sales funnel pricing tables
Design Checkout Pricing
Study Case C: 5DayDeal
Banner sDescriptions
Product Variety
Persuasion
Checkout the product summary
Upsell
1.5 hours, 19 videos, sales psychology
How can you sway folks into purchasing your good or service? How do you behave? What say you? How do you get rid of the uncomfortable or sleazy feeling? You’ll learn in this course how to explain your product in a way that (a) sounds simple and natural, and (b) persuades a potential customer to buy.
Content
Materials for Sales, Part 1
Layout sPricing sBenefits
Case Study: Copy Videos, Social Proof (SaaS Business)
Lead generation in Part 2
Case Study: Isolate a Market, Find Value, Deliver Value, Pitch and Close, Deliver, and Seed (Agency)
3. Finalizing a Sale
Sales Calls Questioning
Managing Rebuttals
Scripts for sales
Case Studies—Real Sales Calls, Part 4
I use five actual sales calls to demonstrate various psychological applications.
Part 5: Extras
Course Notes Prospecting Questions Sales Proposal Template
Pricing Management
3.5 hours and 32 videos
The quickest approach to boost earnings is through pricing. However, how can you determine the best price? Perhaps you consider your expenses and rivals before settling on a pricing that “feels right.” Yes, this choice might be successful. It could also be costing you money. You’ll discover creative techniques in this course that might assist you in more precisely determining the best pricing. Utilize these strategies to increase revenue for your company or clientele.
Content
Introduction
A Summary of Pricing Techniques
Pricing Method-Psychology, Part 1
Software Cost
Online Store Prices
Part 2: Surveys and Pricing Methods
Your Customer Segments: Create Them
Choose a survey tool.
Recruit individuals in each sector
Request User Reviews for Your Product
Examine Their Payment Willingness
Response Comparison Between Segments
Example: Home wares
Part 3: Van Westendorp’s Pricing Method
Introduction to Van Westendorp
Gather Data, Transform Data into a Frequency Table, and Transform Frequency Table into Percentages
Check out the Van Westendorp Excel Spreadsheet for analysis
Price Method-Gabor-Granger, Part 4
Introduction to Gabor-Granger
Get the Gabor-Granger ready
Prepare the data, then analyze it using the Gabor-Granger Excel Spreadsheet.
Part 5: Conjoint Analysis of the Pricing Method
Conjoint Analysis Overview
What Software Should I Use?
Create the Joint Study
Conjoint Analysis in Excel: Analyzing Conjoint Data
Part 6: Split Testing for the Pricing Method
Which Prices Should You Test? An Overview of Split Testing
Pricing Method-Demand Curves, Part 7
Introduction to Demand Curves
Methods for Examining a Demand Curve
30 videos and 8 hours of content marketing
I established a marketing blog after quitting a job in SEO. I increased my blog’s readership to 10,000 by the next year, all without using paid advertising. I outline my strategy for this growth in this 8-hour course, including what I did, how I did it, and how you can apply it to your own company.
Content
Introduction
Regarding the Course
Beginning of Course
How I Attracted the First 5,000 Subscribers to My Blog
Using Content Aggregators for Content Promotion
How to Use Influencer Outreach to Promote Content
Creating Content in Part 1
Objectivity of Your Content
What to Write About
How I Conduct Keyword Research
Guidelines for Epic Content
The Best Way to Include Academic Research
The best way to create your own data
How to Create Powerful Images
Variety of Viral Article Long-Form Content Types
Where to Put Your Content Online
Part 2: Content Optimization
The Prospects for SEO
On-page technical SEO optimization
How to Produce Upgraded Content
How to Deliver Upgraded Content
Integration of New Subscribers
Internet Analytics
Checklist for Measuring Content Performance in Publishing
Part 3: Content Promotion
Compiling Influencers: A Guide
How to Contact Influencers and How to Get Influencers to Share Your Content (and What to Say)
Introduction to Link Building
How to Improve Your Natural Ranking