Description

Advanced Direct Response Editor Training (2024) | 9.87 GB

WHAT YOU GET?

MODULE 1

COURSE OVERVIEW

Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.

MODULE 2

DIRECT RESPONSE 101

2.1 – What is Direct Response?

2.2 – Why is Direct Response Important

2.3 – Branded Advertising vs. Direct Response

MODULE 3

PRE-REQS TO VIDEO EDITING

3.1 – What you need to get started

3.2 – Responsibilities as a Video Editor

3.3 – 5 Levels of a Performance Creative

3.4 – 5 Stages of Performance Ad Creative

MODULE 4

MASTERING MENTAL & CREATIVE STATES

4.1 – 3 States to Develop

4.2 – How to enter flow state

4.3 – Where to find inspiration

4.4 – 7 Tips to Become a Better Editor

MODULE 5

PRODUCT & CUSTOMER RESEARCH

5.1 – Product Benefit & Features

5.2 – Customer Research

5.3 – Customer Awareness Level

5.4 – Customer Sophistication Level

MODULE 6

PERFORMANCE AD CREATIVE

6.1 – The Truth about Performance Ads

6.2 – Video Ad Frameworks

6.3 – 3 Hook Types

6.4 – 7 Video Ad Types

MODULE 7

ASSET MANAGEMENT ?️

7.1 – How to Organize Your Media Assets

7.2 – How to Create a Digital Asset Manager

7.3 – How to Use Drive Stream

MODULE 8

EDITING VIDEO ADS THAT SELL

8.1 – Video Ad Editing Process (11 Steps)

8.2 – How to Create Modular Clips

8.3 – Assembling Your Timeline

8.4 – Adding Titles, Effects, Colors & Overlays

8.5 – Editing Voice Overs

8.6 – Exporting Hook Variations

BONUS #1

LIVE TRAINING

– How to Be a Better Editor in 2023

– Important Update

– Upcoming Templates

– Q&A

BONUS #2

SCRIPTS, GUIDES & CHEAT SHEETS

Copy & Paste our own video ad script templates we use every day at our creative agency.