Description

Alibaba Certified Ecommerce & Global Trade Professional

Alibaba Certified Ecommerce & Global Trade Professional
MP4 | Video: AVC 1280×720 | Audio: AAC 44KHz 2ch | Duration: 2.5 Hours | Lec: 12 | 812 MB
Genre: eLearning | Language: English
Certified by Alibaba
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Welcome to the latest and very easy to apply eCommerce Training, designed to take you by the hand and walk you through the process of getting the most out of eCommerce. This exclusive training will take you step-by-step, topic by topic, and tool by tool to dominate eCommerce. Through the easiest way possible, using the most effective tools and in the shortest time ever. By the end of this course, you’ll be able to grow an online presence for an iconic brand from scratch.

We are witnessing the massive popularity

of E-Commerce as a way to do business in this internet-oriented world where looking up products online has become the usual process of buying something. Modern buyers are researchers first. They want to know more, they want to watch and read the reviews, and they want to find the best value for the money. If you are starting an e-commerce business, these are all the aspects to have in mind. The course opens with this analysis of digital buyers and explains what e-commerce is.

Before making your products officially available, you will need to focus on a series of tasks to ensure you manage to reach and convert online visitors. Creating a business plan and choosing an E-Commerce platform are the first steps. You will also need to understand what having an E-Commerce website means and everything you need to make this website operational. Furthermore, you need to understand the legal aspects of having an E-Commerce website. This requires creating several documents that will help you regulate your relationship as a business and your customers.

Once your business is live, management is

the primary task you will handle. However, your job must not end there. Instead, you need to look beyond and explore options for promoting your business to the online audience. This section shows you how to leverage social networks’ power, video as a content format, how to get on Google, how to use and build your mailing list, etc. Paid advertising options are also mentioned as ways to promote your business. All of these strategies help you make your influence, increase the reach and eventually increase sales.

Besides using different online marketing strategies, the abandoned cart analysis is also a

recommended practice for defining new ideas on how to increase sales.

Then, it would be best if you focused on SEO. Search engine optimization will help you get organic reach,

which is very important in acquiring new customers and spreading the news about your brand. Three main sections you will learn about in this course include

E-Commerce SEO with recommended SEO practices, common issues with tips

on dealing with them, and mobile SEO with crucial aspects that affect mobile-friendliness.