Description

AAA Program: Assessment, Action, Ascension – Andrew Foxwell

What You Get AAA Program:

Phase One: Assessment
Phase 1: The Customer Assessment

Phase 1: Reporting Overview

Phase 1: Understanding The difference between Hard and Soft Metrics

Phase 1: Reporting Discussion Between Pros

Phase 1: Google Data Studio Supermetrics Reporting

Resources: Basic Financial Literacy for Clients

Resources: Reporting Worksheet Template One

Resources: Reporting Worksheet Template Two

Resources: Founders Membership Preview: Optimization Walkthrough

Resources For Beginners: How to Optimize Accounts Right Now

Resources: MER vs aMER Worksheet

Resources: Advanced Deep Audit of a Meta Account

Phase Two: Action
Phase 2: Full Funnel Set-up and Targeting Research

Phase 2: Placement Considerations and Technical Notes

Phase 2: How One Agency Thinks About Optimization

Resources: How to set a cost cap bid properly

Resources: Landing Page Inspiration

Resources: Website Teardowns and Audits with Kurt Elster (Interview)

Resources: 17 Quick Wins to Improve Your DTC Landing Page

Phase Three: Creative
Phase 3: Building and Sourcing Creative

Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review

Phase 3: Creative Testing, Analysis and Scaling

Phase 3: Creative Reporting

Resources: How To Set Up A Creative Testing Structure

Resources: How To Get Influencers for UGC, A Playbook (Interview)

Resources: Mini-Masterclass: Why Humans Buy Anything

Resources: Creative Testing & Analysis Map

Resources: TikTok Spark Ads Instructions for Creators

Resources: TikTok Ads Best Practices 2022

Resources: TikTok Ads Safe Zone Template

Resources: IG Reels Ads Safe Zone Template

Resources: IG Stories Ads Safe Zone Template

Phase Four: Diversification
Phase 4: A beginners guide to TikTok Ads with Brad Klein

Phase 4: Google Performance Max and YouTube Ads

Phase 4: Email and SMS Basics

Resources: Google: Affinity Audiences for Brand Advertisers

Resources: TikTok Ads – Best Practices

Resources: TikTok Ads Mastery and Tips, with Cody Plofker

Resources: Google Ads Deep Account Audit – Live Walkthrough

Resources: Performance Max Resources

Phase Five: Tech Checks
Phase 5: Pixel Check-up

Phase 5: Understanding Aggregated Event Measurement (AEM)

Phase 5: Conversion API (CAPI) Check Up

Phase 5: Catalog Set-up.mp4

Resources: Meta Outage Notifications – Slack RSS Feed