Description

Bretty Curry (Smart Marketer) – Google Performance Max Blueprint | 15.7 GB

What You Get:

MODULE 1

Getting Started With Performance Max

MODULE DETAILS

– What is Performance Max?

– How P-Max Differs from Other Google Campaign Types

– How P-Max Fits into Your Marketing Stack

– Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign

MODULE 2

Using Performance Max To Maximize Shopping

MODULE DETAILS

– Campaign Strategy: Goals & Setup

– Audience Signals Bidding strategy

– Listing Groups & Product Feed

– Case Study: Maximizing P-Max Conversions for oVertone

– Assembling Creative Assets for Successful Ads

Campaign #1 Buildout: Leveraging Shopping for Efficient Growth

– Case Study: Auto brand 2x’s Revenue and gets 295% ROI

MODULE 3

Performance Max For Top-Of-Funnel Growth

MODULE DETAILS

– Going Beyond Shopping for Scale

– Listing Groups & Shopping Ads

– Display Network for Scale / New Traffic & Customer Acquisition

– YouTube Ads – Video Strategy, Assets & Hooks

– Campaign Buildout #2

Reporting Insights & Optimization

– Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max

– Action Items for Executing Your Blueprint