Description

Charles Miller – The Writersonal Branding Playbook | 5.44 GB

Charles Miller What You Get:
Brand Identity
– Refining it when it’s obvious
– What to do when it’s not obvious
– Being known for one thing
– Adding personality
– Adding uniqueness
– Gearing everything around your goals

Profile Creation
– How to write the perfect bio
– Header and profile photos
– Pinned tweet strategies
– LinkedIn featured section strategies

Networking
– How to find accounts to network with
– Replying quantity and strategy
– When to start DMing
– How to DM people to sell
– How to DM people to just be friends
– Taking relationships off-platform

My 9-Step Universal Writing System
– Get inspiration (tools and resources included)
– Pick your angle / big idea
– Research (tools and resources included)
– Gather Assets – Photos, information, links, etc

– Edit – Mindset, tools, and strategy

Content Creation
– Creating content for your goal
– Types of content that work
– 48 templates that crush it over and over again
– 21 hooks that crush it over and over again
– The right way to use artificial intelligence
– The infinite content playbook
– Frequency depending on platform
– Getting endless ideas from others, yourself, and software
– Leveraging your personality and experiences
– Long-form vs mid-form vs short-form
– Balancing trust building and engagement farming
– Twitter giveaways, quasi-giveaways + same for LinkedIn
– How to create LinkedIn carousels
– Differences between LinkedIn, Twitter, and IG/TikTok/Shorts
– Repurposing to LinkedIn, Twitter, and IG/TikTok/Shorts
– The exact process of sitting down and doing the work
– My universal writing process applied to content
– Examples of best in my network

Getting Seen
– Reciprocal engagement
– Strategic partnerships
– Paying for promotion (how to do it right)

Offers
– Service options
– Product options
– Options that are somewhere in the middle
– Which to build at which stages
– How to make an offer irresistible
– Examples of best in my network
– Bonus: My hyper-effective offer launch playbook