• Getting the attention of joint venture partners with a view to selling your complimentary product.
• Start a conversation with existing users to book interviews to get feedback ​& success stories.
• Email users to ask why they didn’t upgrade.
• Get the attention of journalists and other influencers and get them to write stories about your platform.
• Inform customers that their credit card has been declined, and get new payment details.
• Ask users why they cancelled their account.
• A “your trial is ending please upgrade” email.
• Welcome new customers to your platform and make them smirk, smile, or laugh.

We are also including a selection of my most effective charming email templates.

This includes:

• Booking sales calls & meetings with even the busiest, most senior contacts.
• A Charming 5-part follow up ​sequence to send after your initial charming cold email pitch.
• Inviting yourself onto podcasts that your audience listens to.
• ​A cart abandonment email to recoup more sales.
• Booking yourself speaking engagements at key events.
• Retaining more ​customers with a monthly “How are we doing?” email.
• The Webinar Invite Email – A humorous, ‘non-hype’ email that convinces the recipient to register for your webinar.
• The LinkedIn Invite / Follow-Up Message Combo – A template to use for sending entertaining LinkedIn connection requests that follow-up disarming direct message.