Description

How To And Scale A Google Ads Agency

What You’ll Learn…
1.Building Your Foundation
• Welcome (3:49)

• Agency Revenue Model (7:18)

• Ideal Client (3:27)

• Niches To Target (19:14)

• Pricing (17:59)

• The Google Ads Magic Formula (4:34)

• The Google Ads Golden Ratio (29:08)

• Entrepreneurial Mindset (3:33)

• Strategic Thinking (7:24)

• 80/20 Everything You Do (6:24)

• Dispelling An Agency Myth (3:35)

2. Setting Up Your Agency

• Entity Formation, Bank Account, Taxes, Payroll Processing (8:34)

• Business Insurance (2:24)

• Branding, Website and Email (14:00)

3. Tools We Use

• Google Ads Manager Account / MCC (3:55)

• Landing Pages (2:05)

• Call Tracking (5:10)

• Reporting (4:39)

• Payment Processor (8:46)

• CRM (7:31)

• Click Fraud (1:31)

• D Project Management (2:18)

4. Account Auditing

• Why We Audit Accounts (5:20)

• LIVE Google Ads Audit Walk Through (17:07)

• Google Ads Audit Template

5. Lead Generation

• Prospecting Mindset | The Queen Bee Role (7:55)

• Track Everything (9:01)

• Outbound vs Inbound (6:33)

• Our Cold Calling Script (7:02)

• Direct Mail (1:26)

• Cold Email (21:20)

• Joint Ventures and Strategic Alliances (7:23)

• Facebook and LinkedIn Group Marketing (3:12)

6. Sales

• Selling To Somone We Audited (4:23)

• Our Sales Script For Someone New To Google Ads (1:38)

• Overcoming Objections (7:01)

7. On-Boarding New Clients

• On-boarding and Payment Collection (12:52)

• Client Communication During This Stage (4:36)

• In-House vs Outsourcing (3:59)

8. Coaching Calls With Students

• Coaching Session With Tom (64:27)

• Coaching Session With Victor (19:13)

• Coaching Session With Matt (27:21)

• Coaching Session With Marc
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