• Boost the persuasiveness of your copy and design
• Learn to understand your customer’s mindset and needs
• Build habits, increase loyalty, and elicit emotional responses
• Direct attention and catalyze action with cues and triggers
• Integrate psychological tactics with your conversion optimization efforts

In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.

Understand how your user’s brain works

You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.