• Learn how to create a course that people WANT to buy
• Get access to proven launch templates and strategies
• Follow a step-by-step blueprint that works in any niche

Here’s what you’ll get:

Module 1: Create The Foundation For Your Profitable Online Course

• The #1 secret to online course topics that sell (hint: all you need to do is make one simple tweak to a traditional idea and you’re set. I show you exactly how it’s done in Module 1, Lesson 2)
• How to position your course so it stands out and makes potential customers say: “YES! This is for me”
• Why you don’t need to be an “expert” to sell an insanely successful course. Instead, all you need to do is figure out someone’s “MC”. And create a course that revolves around their “MC”
• The exact formula that we use to name our courses. Your course name is a sneaky important part of an online course’s success. So it’s important to get it right. In Lesson 3 I show you how to give your course an awesome name that stands out
• How “Topic Transformation” turns a bland course idea into one that people will actually WANT to buy… again and again
• The exact blueprint that you can use to make serious progress on your online course within minutes. So if you’ve ever felt “stuck” before, you’ll love the feeling of breezing through your course starting with the first lesson in Module 1

Module 2: Produce Your First Course

• The “B to F” Course Creation Process: our proprietary system for creating online courses that we KNOW people will want to buy… before we launch them. This is kind of like beta testing in the software world. But for online courses
• Ever wonder: “What should I actually cover in my course?”. In Module 2 I show you exactly what to include, what not to include and how to include it
• The 3 keys that you need to create a course that people LOVE. Miss out on one of these 3 keys and your course will probably struggle to resonate with people. But when you have all 3 of these keys? Your course has a great chance of being a smash hit with your audience
• Ever wonder how to create course videos? Or how to edit them? Or the best software to use to host your course? I give you a curated list of our software and equipment recommendations for every budget
• The HUGE mistake that people make with their first course. This single mistake is why most online courses don’t sell. I show you how to easily sidestep this issue in Module 2, Lesson 1
  Advanced course production strategies: Learn how to plan, create and produce lessons that students LOVE. Even if you’re not a natural presenter Advanced

Module 3: Launch Your Online Course

• The exact launch template that we use to launch early versions of our online courses. Not only do they convert super well, but they’re REALLY easy to pull off. And in Module 3, Lesson 1 you’ll get access to our complete template
• How “The Struggle” email grabs your audience’s attention and makes them ready to buy on launch day
• The 3 “Master Keys” of a successful course launch. Miss even one of these and your launch probably won’t go as planned. But when you have all three of these key elements in place, your launch is primed for success
• Detailed teardowns of our all-time best-performing launches. Including the exact emails that we sent, when we sent them, and in what order
• The simple way to announce your new course so that people WANT to get their hands on it… before they even hit your sales page
• Advanced: How to use the “Burning Questions” email to smash through objections, and get more sales during launch week

Module 4: Create and Launch a Flagship Course

• How to turn your first course into a multi-module flagship course that commands premium prices (Flagship courses can sell anywhere between $1,000 and as much as $6,000 per student.
• How do I know? I’ve done it. And in this module I’ll show you how to create and launch your flagship courses so that people HAPPILY pay premium prices for your courses)
• Forget webinars, funnels, segmenting and other complicated nonsense. I’ll show you what’s really working in the world of product launches right now
• Detailed Teardown: I give you the exact sequence we used on a launch that did nearly 7-figures in revenue
• How to write high-converting emails that don’t sound salesy (including the exact templates we use on every launch)
• My personal Launch Checklist for making sure every launch goes smoothly (and most importantly, converts)

Module 5: Scale Your Course Business

• Now that you have a profitable course under your belt, I show you the easy way to create even MORE profitable courses. Or 2.0 versions of your existing courses (hint: this is a great way to boost sales on your existing programs)
• The three roles you need to fill if you’re serious about scaling up. Two of these you’ll be able to guess. But one of them will probably surprise you
• I show you how to find a treasure trove of profitable course ideas for future courses… even if you feel like you’re “out of ideas”
• Specific strategies that I used to get my first 10 customers — along with advanced techniques that I used to get 1,000 customers, 3,000 customers and beyond.
• Advanced: How to create a thriving online community of students and graduates
• That’s just a small sample of what’s inside of my all new program.
• I’ve loaded Create Profitable Courses with even more advanced strategies that you can use to build and sell a world-class online course from scratch.

Inside the program you’ll also learn:

• Exactly how much to charge for entry-level, mid-level, and high-end products
• The system we use to test market demand for our new programs… before we sell it
• Course production secrets: How we make our courses look GREAT… without fancy tools, equipment or software
• How to pick the ideal start and end date for your launch
• A simple technique to keep your launches from bogging down and boring your readers
• The easy way to quickly get high-converting testimonials for your course
• Swipe File: A complete, unedited swipe file from one of our most successful launches. You see every email. Every subject line. And every call to action
• The tactic that I use to build demand and anticipation for our courses… days or even weeks before they go live
• How to create a risk reversal that directly leads to more sales (including people that are “on the fence”)
• Sales page secrets: the step-by-step process that we use to create insanely high-converting sales page for our courses
• And much more!