Description

Facebook Marketing: Advanced Advertising (updated Aug 31, 2017)

Facebook Marketing: Advanced Advertising (updated Aug 31, 2017)
Size: 273 MB | Duration: 1h 52m | Video: AVC (.mp4) 1280×720 15&30fps | Audio: AAC 48KHz 2chGenre: eLearning | Level: Advanced | Language: English
Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently. Social media marketing expert Megan

How this course will help you

Adams shares a new set of advanced, time-saving techniques, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.

The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand’s page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts.

And last but not least, Megan reveals tips for mimicking A/B testing of ads and generating more leads. If you need a Facebook advertising refresher before diving into these advanced tactics, check out Facebook Advertising Fundamentals.
Topics include:
Using the Power Editor
Managing ads and campaigns in bulk
Bulk uploading ad images
Managing pages
Creating custom audiences
Duplicating ads
Using conversion pixels
Setting up roles and permissions in Facebook Business Manager
Retargeting ads
Conducting A/B tests on Facebook ads
Generating leads with Facebook ads

The best marketers build a winning strategy for themselves before they get started with Facebook Ads.

Then, once those strategies are in place, the fun can begin! Whether you want to grow your audience, increase conversions or sales and leads, spice up your remarketing or retargeting efforts, or simply spread the word about an upcoming event and get people talking-this course covers it all.

Megan also shares best practices for writing copy for each type of ad and discusses how to rotate ads for maximum impact on your target audience.