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“Grow & Convert – Customers From Content | 5.21 GB

Grow & Convert It seems like every post they write gets tons of comments, attracts their exact customers, who happily try their product, shop at their store, or talk to their sales team.

Some of these marketers even write recap posts outlining six or seven figures of revenue attributable to leads from the blog.

But most blogs aren’t anywhere close to this.

For most marketers, the blog is a “”placeholder””: it exists because they think they should have one, but it only brings in a trickle of traffic, very little comments, and fewer customers.

They end up spending most of their time in other channels, and often begin to resent the need to “”publish regularly”” (as we’ll show below, that’s not necessary).

For these marketers, content marketing is an expense — but perhaps more toxic, it’s a mental burden.

If you’re blogging for yourself (solopreneur, small agency owners, etc.), you begin to question whether it’s worth it and what you’re doing wrong.

If you’re doing content marketing inside of a company (as a consultant or an employee), you’re well aware that it takes time and money to run the blog, hire writers and pay developers. You may be working hard at it, but the results aren’t coming and meanwhile the CMO and CEO are questioning the ROI of your efforts.