Description

Jeff Walker – Product Launch Formula 3

Jeff Walker – Product Launch Formula 3 | 5.88 GB
Product Launch Formula 3.0 is an effective step-by-step training program that will teach you how to launch your product or service successfully. It will describe in perfect detail what you need to do to generate leads and convert these leads into actual sales. The formula includes a video training where you can learn the sequence and methods you need to follow.

“Going to market is just the process of convincing people that your new way is better than the status quo.”

In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony, Salesforce, and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market marketing plan.

In this powerful product management launch blueprint and marketing plan, you will learn:

• The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.

• The 5 Cs of target market composition

• Powerful tools for customer segmentation marketing and targeting
• How to determine potential demand with market sizing
• How to generate the maximum demand for your product launch
• How to develop a comprehensive marketing plan
• Proven methods for determining your optimum product price
• Common product launch problems and how to address them
• Marketing strategy
• Product owner marketing plan
• GTM (go-to-market) plans
• Startup marketing
• Lead generation