Description

Justin Wilcox – The FOCUS Framework Download Now

The FOCUS Framework Finding Product-Market Fit is overwhelming.
The FOCUS Framework changes that.

Learn How to take your Next Step
Every exercise has a step-by-step video.

Table of Contents
Every step you need to find Product-Market Fit.

Workbook 1: Finding Early Adopters
Declaring Victory
Idea Generation
Customer Storming and Role-izing
Who are your Early Adopters
SCALE your Segments
50 ways to talk to 5 People
Interview Channel Costing
How to Ask for Interview
What to Ask
Interviewing Like a Pro
5 Interview Checkpoint
You’ve Found your Early Adopters When…

What will you learn in this course…

Workbook 2: Offer Testing
What is Offer Testing?
Interview Analysis
Problem Synthesis
Solution Ideation
Offer Design
Path to Victory
Offer Experiment Design
Success Metric Stoplight
Failure Protocol
You’ve Validated your Offer When…

Workbook 3: Currency Testing
What is Currency Testing
Currency Ladder
Currency Calculator
Currency Experiment Design
Increasing your Conversion Rate with A/B Testing
Increasing your Conversion Rate with Solution…
How to Pre-Sell Anything
Science of Pricing
How to Test your Price
You’ve Validated your Currency When…

Workbook 4: Utility Testing
Utility Testing vs MVP
What Features Should you Utility Test?
How to Build a Utility Test
Utility Testing Metrics
Utility Testing Design
Increasing Customer LifeTime Value
Increasing your Viral Coefficient
You’ve Validated your Utility When…

Focus is a science, not an art. Justin Wilcox built the Focus Framework based on five years of research and hundreds of conversations with CEOs and other high performers in business and sports. By following his simple and proven framework, you will focus your time on what matters most and create positive change, no matter how distracting the world becomes.

 

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