Description

Learn to Create Deliverable Brand Identity Package

Learn to Create Deliverable Brand Identity Package
MP4 | Video: AVC 1280×720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 15 | 145 MB Genre: eLearning | Language: EnglishHow to deliver Professional Identity Package
In this course, we will design a packaging of Logo Identity assets; we will quickly learn three, different software and this include Adobe Photoshop, InDesign and Illustrator.

After designing a brand identity for a client, you’ll need to deliver the final package, including guidelines around using the new logo, color scheme, and fonts. Here Justin Seeley provides an overview of the process of building and handing over an identity package. He walks though the core concepts surrounding identity, and how it differs from branding and logos; introduces the assets designers typically develop for clients, including logos, style guides, business cards, and letterhead; and shows how to export the package so the client has files that are as technically sound as the design.

Let’s first jump onto the same page of what a brand strategy is so we’re moving forward together on this.

A brand exists to bring a business and its audience together.

That’s the role of the brand.

The brand strategist understands the audience in great detail before devising a plan to best connect with them to ultimately shape their perceptions and influence their buying decisions.

The brand strategy therefore is: