Description

Sold Out Sales Page – Luisa Zhou

Want to know the “secret” to (quickly and easily) writing sales pages that sell out every one of your coaching packages and courses?

Hint: It’s not being a copywriting genius, having ninja sales skills, or knowing a top-secret sales page formula.

Hi, I’m Luisa Zhou

Over the past few years, I’ve created 15+ different coaching offers and courses and sold them out through powerful sales pages that I personally wrote… often in just a day or two, and without hiring an expensive copywriter.
These sales pages have each driven anywhere from thousands of dollars to millions of dollars in sales.
And in the process, they’ve attracted my dream clients and helped me create an incredible business, impact, and income — not to mention life — that I would never have thought possible.

But it wasn’t an easy road.
Especially when it came to the tens of thousands of dollars and hundreds of hours I spent trying to crack the code for each new sales page I had to write.
Every time I came across a course claiming to teach the perfect sales page “formula,” I died a little inside after trying it…only to realize that the so-called “perfect” formula didn’t work for my course or coaching product.
Which is why I swore to myself that after I figured it out, I’d teach what actually works. Not just the theory of a formula that should work, but the reality of sales pages that have worked. As in, have made lots of sales.
I’m talking about…

My exact sales pages (the ones that finally made lots of sales after I cracked the code)
The actual process I now use to write a sales page
Proven templates for each type of course/coaching package based on my own testing and experience

In short, I want to give you my exact templates (and teach you using my own proven sales pages) for every type of product you’ll ever sell in a coaching/course business, so that YOU can have the sales you want…

INTRODUCING

For the first time ever, I’m sharing my top-performing, proven sales page templates, and actual sales pages, for every type of product I’ve ever sold in my coaching/course business:

These proven sales page formulas — and the actual sales pages I used them for — have generated anywhere from thousands to millions of dollars in sales… each:

The Coaching Package Sales Page

A coaching program sales page is different from any other sales page. Because often you’re using the sales page to invite someone to schedule a sales call (instead of directly buying).
So what’s the fine line between giving too much information and not enough information on this type of sales page? How much detail should you share about what is included? Should you include the price or not? I walk you through all of this using my own EMPIRE sales page example.

The Proof: This sales page pre-sells a $20,000 coaching program and has directly driven over a million dollars in sales.

The Course Sales Page

Want to sell out your course? This is most likely the sales page you’ll use (for courses ranging from $300 to $1,000).
What formula works best for this type of offer? How much detail should you include? How long should the sales page be? I’ll walk you through all of it with my own My First 10K Subscribers course sales page.

The Proof: This sales page (and my other course sales pages that follow this template) consistently drive over 2%+ of page visitors to buy… which has resulted in tens of thousands of dollars in sales.

The Flagship Course Sales Page

What does the sales page for a course that has sold well over $1 Million in sales look like? Not to mention a course that sells for $2,000?
I’ll show you — and break down how you can create a sales page like this for yourself — by walking you through my masterpiece…
My Employee to Entrepreneur sales page. This work of art (seriously) is the result of $40,000+ spent on hiring lots of different copywriters, hundreds of thousands of dollars spent on advertising to test different sales page versions, and gallons of my own blood, sweat, and tears.
Skip all of that and get the shortcut via this template when you’re ready to sell out your own flagship course (where the price is $1,000+).

The Proof: This sales page layout has driven well over a million dollars in sales.

The Mini-Course Sales Page

What about when you want to sell a course in the $50 to $200 price range?
This is my favorite type of sales page to write. Because it’s fast, fun, and oh so profitable. With the layout and example I share with you, you’ll be cranking out these massively profitable sales pages in just a few hours.

The “Proof:” This sales page template brings in thousands of dollars in sales each time I use it.

The Not-a-Sales Page Sales Page

You know when you get an idea for an offer and you just want to run with it? Which means you might not have the time to put together a fine-tuned sales page?
I’ve got you covered there too. With my “Not-a-Sales-Page” Sales Page template, which I have used to sell $400 to $3,000 courses and group coaching programs on-the-fly.

The “Proof:” The actual sales page I walk you through in this lesson generated over $10,000 in sales (and took me less than an hour to put together).