Description

You already know that MANY factors must come together to get your product or service into the hands of your ideal customer. But, you may not know how to build a suitable machine before launching new products, entering new markets, or opening new channels.

Mastering Go to Market You already know that MANY factors must come together to get your product or service into the hands of your ideal customer. But, you may not know how to build a suitable machine before launching new products, entering new markets, or opening new channels. Is your current Go-to-Market (GTM) strategy up to snuff? In this no-nonsense book, renown GTM experts Scott Morin and Isabelle Perreault share critical insights and powerful questions that will help you create greater alignment across functions every time you introduce a new product or enter a new market.

Mastering Go to Market This book helps you understand the core of a company, the team and their roles, what kind of processes and infrastructure is required to sell your product or service, how to launch and test marketing campaigns, and how to build relationships with key partners.

After many years of arduous research, we realized that there are indeed proven best practices on how to build these machines. It’s time to bring them together as an elegant, but rigorous framework that can be used both at the strategic and operational levels – in any industry or business unit.

How to adapt your GTM strategy while following the product lifecycle. Includes a clear framework and step-by-step process for developing a GTM strategy and building the corresponding implementation machine.

For new product companies, the go-to-market dilemma is perhaps more pervasive. Your winning products and services will never reach their full potential unless you plan and execute a proper go-to-market strategy. In many cases, failure to create a systematized go-to-market framework is one of the main reasons that organizations fail.

After listening to this course you will know how you can orchestrate the key levers of your business in harmony to drive impact and results with your Go-To-Market.