Description

Rich+Niche – Full Stack Marketing Funnels | 58.9 GB

Digital Marketing Theory
– Classical Marketing Theory
– The 4 P’s of Marketing
– Internet Branding
– Minimally Viable Products
– Digital Marketing 101

Designing Funnels
– Funnel Design Theory
– Funnel Design Process
– Project Discovery
– Muse Design
– Escape & Arrival
– User Experience (UX)
– 8-Step Customer Journey
– Marketing Funnel System Design
– Funnel Visualization

Building a Website
– Buying Domains
– DNS Settings
– Web Hosting 101
– Installing a WordPress Site
– Installing a WordPress Theme
– Best WordPress Plugins

Lead Magnets
– What is a lead magnet?
– 8 Keys to a Perfect lead Magnet
– Pain Killers vs Vitamins
– Escape & Arrival
– Before and After Copywriting
– The Best Friend Method
– Making Lead Magnets in Canva
– Lead Magnet Delivery

Copywriting That Works
– Writing for Reptiles
– Squeeze Page Copy
– How to Write Headlines
– Benefits Not Features
– The Call-To-Action

Creating Landing Pages
– How to set the squeeze page
– Simple Mobile Friendly Layouts
– Easy Image Mockups
– How to Embed Forms

Email Marketing
– Using a tool like Mailchimp
– Audience and Lists
– Your First Automated Email
– Embedding Forms
– Thank You Page Redirections
– How to Test the System
– Multi Email Automation

Google Analytics
– Google Analytics Walkthrough
– How to Gain Data-Driven Insights
– Setting up Conversion Goals

Conversion Rate Optimization
– Funnel Science
– How to Optimize for Optins
– How to Optimize for Email Open
– How to Optimize for Email Clicks
– How to Optimize for Purchases
– CRO Exercises
– Sales Page Development SOP

Online Traffic Sources
– Organic Search Traffic (SEO)
– Paid Traffic
– Referral Traffic
– Direct Traffic
– Social Traffic
– Traffic Strategy 101

Offering Funnels as a Service
– Project Management Tips
– Kartra vs WordPress
– Walkthrough my kartra Account
– How to sell funnels as a service

Digital Advertising Theory
– The Holy Grail of Digital Mktg
– The 4’m of every campaign
– Lead Gen Strategies
– Custom Audiences
– Conversion Tactics
– Awareness Strategies
– Messenger Ads & Chat Bots

Facebook Ads
– Setting up FB Business Manager
– Setting up a Tracking Pixel
– Using Custom Conversions
– Defining Target Audiences
– Facebook Ads vs Google Adwords

Your First FB Ad Campaign
– Project SOP Overview
– Writing a Campaign Brief
– Campaign Visualization
– Developing Your Ad Media
– Holy Grail Optimization
– Campaign Reporting

Content Marketing Theory
– The Basics of Content Marketing
– What is Thought Capital
– Content Marketing as a Service
– Brand Guidelines
– Video in a Social World
– Content Creation Systems

Content Creation Process
– Content Planning
– Content Creation Framework
– Content Writing and Editing
– Image Design Techniques
– Audiograms
– Video Clip Highlights

Platform Best Practices
– YouTube Best Practices
– Twitter Best Practices
– Instagram Best Practices
– Podcast Best Practices
– Linkedin Best Practices

Tools of the Trade
– Notion Content Management
– Canva Media Creation
– Hypefury Twitter Growth
– Planoly Instagram Growth
– Descript Text-Based Video Editor
– Publer Low Cost Social Mgmt
– Veed Video Wrappers & Captions

No-Code Web Development
– Building on WordPress
– Building on Webflow
– The basics of SEO