Description

What You’ll Learn In How to Write White Papers that Command Top Fees?

Introduction
The program starts with a 9-minute introduction that gives you the lay of the land, how the modules are organized, and how you can best approach the material, depending on your needs and goals.
Module 1: White Paper Basics
Then, in the first module, Ed will walk you through the basics of white papers. He’ll explain what they are in more detail. He’ll also discuss what they’re used for, who reads them, why they’re so popular, and why they continue to be so effective. Also, he’ll talk about the different types of white papers and when they’re typically used.
Module 2: Discovery and Planning
In Module 2, I’ll walk you through the discovery and planning phases of a white paper project. You’ll learn how to gather all the important basic information you’ll need before you can even start your research and writing. Essentially, this is where you get a good feel for the project and what the client is trying to accomplish.
Module 3: Conducting Your Research
From there, Ed will be back with you in Module 3 to discuss the research phase of a white paper project. All white papers involve a certain level of research (some more than others). So, we’ll get into how to find a wide variety of good information. Where to turn for interesting facts and statistics. How to find that information faster. And, how to stay organized as you gather it all.
Module 4: Writing Your White Paper
Finally, the moment of truth – writing your white paper! I’ll walk you through outlining your paper, writing your first draft, editing, polishing, proofreading, and developing a powerful and attention-grabbing title.
Module 5: Keeping Your Project on Track
One of the reasons white papers pay so well is that they are complex projects. Few know how to write them well. And, even fewer people know how to manage them effectively.
So in Module 5, Ed will show you how to keep your white paper projects on track. How to manage the revisions process. How to set the right expectations. What to do when things go awry. How to break down your project into individual pieces. He’ll even give you some ideas on how to use white papers as a springboard for landing other, additional profitable projects with your client.
Module 6: Landing White Paper Projects
In Module 6, you’ll discover how to land white paper projects. Everything from how to market yourself as a white paper writer … to how to price them. What questions to ask before you quote. And, how to increase your chances of winning the project. By the end of this module, you’ll be very well-equipped to market your white paper skills and win profitable white paper projects.
 
 
 
 
 
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Official Price: $997
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