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Travis Stephenson – Wealthery Live | 7.11 GB

Travis Stephenson What You Get:
SECRET #1
UNDERSTANDING YOUR AUDIENCE
You need to be able to provide people what they want. In order to this you need to understand who they are, what they want, and put something in front of them (regularly) that can help them solve that problem. Again. building that “know, like, and trust” and you’re doing it without having to pay for ads constantly.

In fact, I heard a story recently of someone who sold a book on how to stop biting your finger nails (seriously) and they made quite a lot of money via email just showing their audience that he had a solution. so you can sell ANYTHING once you know who you’re talking to.

Most people get this part of the process wrong. and therefore have a tough time selling.

SECRET #2
GIVING PEOPLE A REASON TO OPT-IN TO YOUR LIST
We all know YOU want a list. but why should someone opt in to YOUR list? What do they get? Most marketers are short sighted and they don’t build systems that give the audience what THEY WANT.

SECRET #3
LEVERAGING AUTOMATED EMAIL SEQUENCES
One of the best things I’ve EVER done in my career is create systems that send emails automatically so I don’t have to. They are called “sequences” or “autoresponders” and they are a MAJOR reason for most campaign success I’ve ever had.

SECRET #4
NOT SEEING THE LONG TERM VALUE OF EMAIL
Hubspot says that ON AVERAGE you make $42 for every $1.00 you spend on email, but that doesn’t happen INSTANTLY.