What You’ll Learn In The Newsletter Is The Business?
Editorial newsletters can be monetized in many ways – I’ve done them all, and cover them all:
Sponsorships
Affiliate marketing
Promoting your own products inc subscriptions
Paid recommendations
Lead generation
And these types of newsletters enable you to build an actual audience or even community, that’s engaged with the content you put out. I also cover:
Which platform to go for – beehiiv vs Substack vs Convertkit
Single optin vs double optin and segmentation
The newsletter funnel and paid acquisition
Understanding customer lifetime value
How to leverage affiliate (including a look inside my accounts)
Getting and managing sponsorships
Valuing, xelling, acquiring and investing in newsletters
