Description

Download now Admission – TikTok Ads Playbook. Download This Course For Cheap Price…
 
What You’ll Learn In TikTok Ads Playbook?
Pillar 1 – Overview: A deep-dive on the top master-strategies to TikTok advertising anyone can use

Who Is This For?
Video Updates & Being Outdated
Why TikTok? Why now?
Interesting Psyche Of Someone On TikTok
How TikTok Fits Into Overall Marketing Strategy
Why You Haven’t Missed The TikTok Boat
The TikTok vs. Facebook/Meta Mindset
Differences When Running TikTok Vs. Facebook Ads
TikTok & Apple’s SKAD Network Policies
Data You Can Use To Close Clients & Sound More Like An Expert
Where To Stay Updated With TikTok News
Why TikTok Ads Grow Your Organic Presence Too

Pillar 2 – Easy Ads: The step-by-step blueprint to creating viral ads on-command

What Is “TikTok Creative” Anyway?
What Are AdToks?
Becoming A Champion With AdToks:
The Life Cycle Of Creatives On TikTok
How Do You Know If Your AdToks Are Working?
Measure: AIDA
Improving AIDA
Maximizing The Creative For The Funnel Level
Ad Compliance
The Anatomy Of An Ad
The Real Estate Of An Ad
The Plug n’ Play Creative Treasury
An “Everyday” AdTok Using A Proven Formula
Enhancing The Proven Formula
Mixing Direct Response With Creatives On TikTok
All The Headlines / Hooks You Will Ever Need
Types of CTAS
Don’t Make Prayative. Make Creative
The Start To Researching Creatives
The Secret Method To Hijack What The Algorithm Favors
Trend Discovery (Hashtags) – TikTok’s Creative Center
Trend Discovery (Songs) – TikTok’s Creative Center
Trend Discovery (Creators) – TikTok’s Creative Center
Trend Discovery (Videos) – TikTok’s Creative Center
Top Ads Dashboard – TikTok’s Creative Center
Showcases – TikTok’s Creative Center
Using TikTok Search
Do Hashtags Actually Matter
Subcultures & CommunityToks
Do’s & Don’ts Of Creating AdToks
Editing Tools To Make Creatives
The Playbook For Limitless AdTok Production
Creator Marketplace
Creative Tracking Sheet

Pillar 3 – The perfect ads setup: How to do all the “technical stuff” for TikTok ad setup without all the headache

Business TikTok Account
What Is Business Center? Why Is Business Center Important?
How To Create A Business Center
What Is Ads Manager? Why Is It Important?
How To Create An Ads Manager Account
How To Connect With Business Center
App Events
Web Events
Understanding Which TikTok Pixel Is For You
Partner Platforms / Integrations
Manual Installation
Create URL Events
Create Click Events
Pixel Dashboard: Overview
Pixel Dashboard: Test Events
Pixel Dashboard: Diagnostics
Pixel Dashboard: Change Log
Pixel Dashboard: Settings
TikTok Pixel Checker Chrome Extension
Awareness Levels While Marketing
TOF (Top of Funnel)
MOF (Middle of Funnel)
BOF (Bottom of Funnel)
Dashboard
Campaign
Filter
Automated Rule
Events
Creatives: Overview
Creatives: Images
Creatives: Videos
Creatives: Spark Ad Posts
Different Types Of Ads: What Are Spark Ads?
Advantages Of Using Spark Ads
Grabbing The Authentication Code
Different Types Of Ads: What Are “Ads Only” Posts aka Dark Posts?
Different Types Of Ads: Regular/Sandbox Ads
Creatives: Interactive Add-On
Audiences
How To Use Audience For Strategies
Catalogs
Comments
Instant Experiences
Reporting

Pillar 4 – Algorithm Secrets: How to structure ad campaigns to the maximum longevity and ROI with a minimum budget

How Everything Fits Together: TikTok’s Ad Structure
Awareness: Reach
Consideration: Traffic
Consideration: App Installs
Consideration: Video Views
Consideration: Lead Generation
Consideration: Community Interaction
Conversion: Conversions
Campaign Settings: Special Ad Categories
Campaign Settings: Split Test
Campaign Settings: Campaign Budget Optimization (CBO)
Campaign Settings: Budget
Promotion Type
Placements
Automated Creative Optimization (ACO)
Building An ACO
Targeting
Targeting: Location
Targeting: Languages, Gender, & Age
Targeting: Audience
Targeting: Interests & Recommendations
Interest Targeting vs. Behavior Targeting
Targeting: Video Interactions (Behavior)
Targeting: Creator Interactions (Behavior)
Targeting: Hashtag Interactions (Behavior)
Targeting: Device
Target Expansion
A Breakdown On Using Budgets
TikTok Budget Calculator – 1. Finding Out Your Estimated CPA (If Not Known)
TikTok Budget Calculator – 2. Finding Your Suggested Minimum Daily & Weekly Budget
TikTok Budget Calculator – 3. Understanding How To Use Your Budget (Ad Groups)
TikTok Budget Calculator – 4. Top Of Mind Ad Groups To Test / Optimize Next
Scheduling & Dayparting
Optimization Goal: Conversion
Changing Attribution Windows On TikTok Per Event
Optimization Goal – Value
Optimization Goal: Value – Highest Value
Optimization Goal: Value – Minimum ROAS
Optimization Goal: Click
Bid Strategy: Lowest Cost
Bid Strategy: Cost Cap
Bid Strategy: Bid Cap
Advanced Settings
How Identity Impacts Running AdToks
How To Upload A Spark Ad
How To Make A Custom Identity
Ad Details: Ad Format & Ad Creative
Ad Details: Text
Interactive Add-Ons
Ad Details: Instant Page
Building An Ad: Instant Form
Instant Form: Settings
Instant Form: Banner
Instant Form: Introduction
Instant Form: Question
Instant Form: Privacy
Instant Form: Review Screen
Instant Form: Customize
Instant Form: Thank You Screen
Accessing Leads From Instant Forms
Connecting A CRM / Automation Tool For Instant Forms
Leads Center Overview
Ad Details: Website
Website: UTM & Tracking
Website: Compliance
Disclaimer
Ad Details: Call To Action Button
Tracking
The Review Process
Appealing & Support

Pillar 5 – Launching with ease: How to get launch TikTok ad campaigns like a veteran & profit

Understanding Most Of This Is Machine Learning & Algorithms
The Operations Behind How Audiences Are Targeted
All About TikTok’s Learning Phase
Campaign Considerations When Launching
Advertising Objectives For Funnel Awareness Levels
Leveling Up Your Campaign Launches
Newbie
Player
Elite (1337)
Mapping Out Campaign Launch Timelines
Best Timing To Capitalize On High User Activity On TikTok
Things To Consider: Campaigns
Things To Consider: Ad Groups
Things To Consider: Ads
Making Sense Of Priority Metrics & Data
How Setting Up Custom Columns Helps View Data
Custom Column: Performance
Custom Column: Reach
View Data: Dashboard
View Data: Overall Trends
View Data: Placements
View Data: Ad Groups (Campaign Level)
View Data: Ad (Ad Group Level)
View Data: Ad – ACO
View Data: Audience
View Data: Age & Gender
View Data: Location
View Data: Interest & Behavior
View Data: Device
Launch Strategy Playbooks
Audience Rubric
Stable Fundamentals: TOF – Prospecting
Stable Fundamentals: MOF – Remarketing & Retargeting
Stable Fundamentals: BOF – Retention
The Ready, Set, Go Campaign
Combined Funnel Campaign
Duo Prospecting + Remarketing Campaign
Duo Prospecting + Retention Campaign
Trio Prospecting + Remarketing + Retention Campaign
Minimum Viable Testing (MVT)
Lead Generation
Variant: Instant Form Quizzes
Follower DM Strategy

Pillar 6 – Infinite Scaling: How to compound results with strategic scaling and optimization

The Approach For Scaling & Optimizing
Can’t Exit The Learning Phase? Some Thoughts…
Optimize For Higher Funnel Events
Using Reporting For TipTop TikTok Metrics
TipTop TikTok Metrics: Understanding Heatmaps For Ad Groups
TipTop TikTok Metrics: Measuring Creative Fatigue
TipTop TikTok Metrics: AIDA
Typical Ways To Handle Scaling Budgets – Vertical Scaling
Typical Ways To Handle Scaling Budgets – Horizontal Scaling
Duplicate With Cost Caps
Duplicate With Accelerated Cost Cap
Duplicate With Value Based Optimization / Minimum ROAS
Farming & Harvesting Method
When This Happens…
When There Are Spend Issues
When There Are Low Conversions
When The CPA Cost Is Too High
When The CTR Is Less Than 1%
When There Are Not Enough Action Takers
When There Are High No Show Rates For Calls
When There Are Lots Of Scheduled Calls, But Few Closes – Framing
When There Are Lots Of Scheduled Calls, But Few Closes – Lead Quality
When There Are Lots Of Scheduled Calls, But Few Closes – Closer Quality
When Scaling Isn’t Yielding Results
When To Turn Off An Ad
When To Turn Off An Ad Group
When To Turn Off A Campaign

 
 
 
 
 
 
 
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