Description

Advanced Typography: Transmedia

Advanced Typography: Transmedia
Duration: 53m 46s | Video: h264, 1280×720 | Audio: AAC, 44100 Hz, 2 Ch | 433 MB Genre: eLearning | Language: English | Skill Level: Advanced
is conquering motion, space, and interaction to play across all media. Imagine type that is alive and dynamic, that adapts to the environment. This is transmedia typography, type that can be expressed in a variety of visual environments, including screen-based, print-based, and emerging media.

This course adapts Brad Bartlett’s acclaimed transmedia typography class taught at

Art Center College

of Design and introduces mediatecture (aka media architecture), a ground-breaking course developed by Nik Hafermaas.

Bartlett and Hafermaas explore the new ecosystems that typography now resides in and the tools (such as sensors and projectors) that designers can use to develop their own transmedia typography projects.

They also provide an outlook on the rich career opportunities in this exciting new and cutting-edge space.
Topics include:
Developing dynamic identitiesExploring data-driven and generative

logotypesSpatializing letterforms with scale and dimensionApplying transmedia typography across analog and digital mediaExploring typography in emerging and augmented

environmentsDeveloping typography for scenography and mediatectureWorking with

transmedia tools and video storytellingExploring commercial applications such as mediatecture

Developing dynamic

identities, exploring data-driven and generative logotypes, spatializing letterforms

with scale and dimension, developing transmedia typography across analog and digital media, exploring typography in emerging and augmented environments, exploring commercial applications such as mediatecture: these are the themes of this book.

This course will develop dynamic characters, exploring data-driven and generative logotypes. We’ll introduce the concept of spatializing letterforms with scale and dimension, apply transmedia typography across analog and digital media, explore typography in emerging and augmented environments, and develop a range of commercial applications such as mediatecture.

This course is designed for professional designers who are interested in exploring dynamic identity systems, exploring data-driven and generative logotypes using techniques from digital typography and design to spatializing letterforms with scale and dimension. Students

will explore working with transmedia tools and video storytelling on projects involving public art or commercial applications such as mediatecture.

Developing

dynamic identities, exploring data-driven and generative logotypes,

spatializing letterforms with scale and dimension, applying transmedia typography across analog and digital media and more—

this course will teach you how to use the latest digital tools to explore the potential of typography in emerging industries.

Developing dynamic identities, exploring data-driven and generative

logotypes, spatializing letterforms with scale and dimension and applying transmedia typography across analog and digital media.

In this course you will learn how to apply the principles of

transmedia and generative design in a variety of media and application.

By exploring forms and techniques, this class will help you develop dynamic identities that can be experienced from all sides.