I’m sure you dislike feeling rushed, panicked, or handicapped by your budget constraints when choosing business gifts. And fretting that your gift recipients might hate what you send them doesn’t make you feel any better, either.

Even though you’re not sure what the return is on your gifting investment, it doesn’t seem as good as you’d hoped… and you wind up wondering if all the hassle of gifting to your VIPs is really worthwhile.

It’s understandable. Choosing the right gift is important, and fraught with concerns about making sure your gift isn’t unwanted, inappropriate, redundant or just plain insulting.

The problem is that most people simply don’t feel any confidence in choosing gifts — the more important the recipient, the more you’ll tend to feel uncertain or anxious about what to give them.

And that problem arises because most people think of each gift as a one-off thing, instead of viewing them all as part of an ongoing strategy with a purpose behind it

Hi! I’m John Ruhlin, the founder of the Ruhlin Group and the author of the bestselling book Giftology.

Growing up on a farm in Ohio, I was raised with a strong work ethic and an entrepreneurial spirit. As a broke college student, I took a job selling Cutco products, and I gave it my all.

I quickly realized that to be successful in sales meant getting people to set aside a little time to talk with me. And to do that, I had to achieve two things: first, capture their attention, and second, make them decide they *wanted* to meet me.

I had no idea how to do either of those things, so I started watching how others around me built and nurtured their relationships…

…and that’s when I saw a clear pattern emerge.

It was a cycle of generosity: Those who give the most they can, get the most people can give them in return.

So I started to practice radical generosity, sending gifts to thank people in advance for *considering* meeting with me.

Before I’d even left college, I was Cutco’s top salesperson. Ever.

And it was all because I’d practiced radical generosity.

That’s the discovery that led me to found the Ruhlin Group and write the Giftology book.

Until recently, my in-depth gifting strategy insights and advice were only available to my private consulting clients, and to a lesser extent to people who read the book, visited my website, or caught up with me at live events.

For years, the one question I got asked over and over again was how to choose the perfect gift. And so I decided to try teaching a course on the topic.

To test the idea out, I ran a live online course in 2017 for a very small group of students, and the results they got were outstanding. So immediately after that test course wrapped up, I already knew I wanted to develop it further…

…and now, my team and I have refined, expanded, and updated the course into a complete Giftology program.

“BUT JOHN, WHAT IF…?”

Are you concerned that you might not have enough time for this program?

It’s only 6 learning modules, plus a little practical homework — and you’ll have access to all of the lessons in high quality video online, so you can study them from almost anywhere at almost any time. That’s a pretty small commitment for a big change in your business prospects.

Or maybe you don’t feel you can afford to join a program like this…

…but the truth is, your business can’t afford to go any longer without a solid strategy for choosing the right gift every time. Investing in learning how to gift strategically will pay off with a cumulative effect, generating growth and wealth for years to come.

If your worry is that you hate shopping, I’ve got you covered.

The point of the Giftology program is for you to be able to determine what the perfect gift is for any recipient and occasion. That means you won’t have to spend much time shopping at all — you’ll simply make your decision and then make your purchase.

If you want to bring some of your team members or employees with you into the program, we can help with that too.

Login credentials can be shared between up to 3 participants from the same company, so that you can study the Giftology program together. (For bigger teams, you’ll need additional logins — for example if you wanted to put a team of 12 people on the program, you’d need to enroll for at least 4 separate logins.)

Perhaps you’re not confident that gifting will work for your business and circumstances?

If I’ve learned anything in all my years of strategic gifting, it’s that gifting is a vital element of almost every culture known to humankind. Your job, industry, or unique situation may make gifting difficult, but it’s never impossible — and the impact of the perfect gift is even greater if your gift has overcome obstacles to reach its recipient.

Ultimately, the Giftology program is designed to show you how to get tangible results that boost your bottom line, while becoming known for your thoughtful generosity.