Introducing the Customers from Content System
While we’ve been busy doing everything you’ve just read above, we’ve been testing dozens of content types, promotion techniques and conversion tactics, and we’ve distilled it down to a 6 part system for getting a steady stream of customers through content.
We call it the Customers from Content System and we’ve developed a complete online video course to teach it to you.
What You’ll Learn in Customers from Content
Customers From Content is a 6 module video course, fully online, that you can access from anywhere anytime you like.
Module 1 – Know Exactly Who to Target
Most content marketers don’t have a deep understanding of who they’re marketing to. This handcuffs them to producing crappy fluff content forever. After this module you’ll have the skills to avoid this trap and level up your content.
– We walk you through detailed examples of mirage content vs. high quality content and breakdown the difference
– You’ll immediately start understanding what makes good vs. bad content, and your creative wheels start turning
– You’ll learn how to narrow down and identify the specific customers for which you should generate content.
– You’ll learn our process for getting super deep on understanding the pain points of your best customers
– You’ll learn the specific user research tactics we use to get customer information
Module 2 – Creating Content That Stands Out

Here you’ll learn our system for getting beyond “me too” fluff content (like listicles), and produce stellar, specific content that your ideal customers will bookmark, email to each other and share.
– You’ll learn the 6 content frameworks we use for ourselves and our clients
– You’ll know what each framework does and when to use it
– We’ll dive deep into our “sales funnel” framework so you’ll know when to product bottom, middle, or top of funnel content and what each does
– Watch us walk through specific examples and teardown of many content pieces in the lens of each framework
– Learn how to connect Module 1 to Module 2 and apply your customer understanding to produce content better than competition
Module 3 – Content Promotion
This is where almost everyone struggles. Almost no one teaches this (well). You’ll learn our system for content