Description

Nicholas Scalice — Landing Page Masterclass — Free download

 

Course Summary

Straight-forward course on landing pages. Lots of valuable information and links to resources if you want to go deeper than this course.

Course Contents

Part 1: Introduction

• Additional Resources
• Welcome to the Course
• Important Terms to Know
• The 7 Skills Landing Page Optimizers Need to Have

Part 2: Landing Page Foundations

• What is a Landing Page?
• The OAT Formula
• 7 Questions Every Landing Page Should Answer

Part 3: Psychology of Persuasion

• It’s All About “State Change”
• Brain Chemicals
• Psychological Triggers

Part 4: Copywriting That Converts

• Landing Page Copywriting Tips
• Writing Headlines That Convert
• Message Match
• Call-to-Action

Part 5: Design That Shines

• Elements of Design
• Design Tools
• Examples of Great Design

Part 6: Building a Landing Page

• Overview of the Buildout Process
• Research, Write, Design, & Develop
• Integrate, Test, & Launch
• Let’s Build a Page with Unbounce

Part 7: All About Testing

• Different Types of Testing
• Functional Testing
• Usability Testing
• A/B Testing

Part 8: Ready to Optimize

• Understanding Analytics
• Metrics That Matter
• Form Optimization
• Optimizing for Speed
• Optimizing for Ecommerce

Part 9: Real Landing Page Reviews

• Click-Through Pages
• Lead Capture Pages
• Sales Pages

Part 10: Conclusion

• Recap of Key Takeaways
• Working with Freelancers