Description

Making Real Money – The Business of Commercial Photography

.MP4, AVC, 3000 kbps, 1920×1080 | English, AAC, 317 kbps, 2 Ch | 14.5 hours | 20.35 GB

Instructor: Monte Isom

Are you a photographer who has an amazing portfolio but still struggles to land the jobs you want? Maybe you’ve been a professional photographer for years but you still haven’t connected with advertising agencies or international brands.

Perhaps you feel like your photography business has plateaued and you’re not sure how to expand. In Monte Isom’s new tutorial, Making Real Money: The Business of Commercial Photography, you will get an inside look at what it takes to land work from advertising agencies, the world’s largest magazines, and international campaigns. This tutorial is an inside look at the highest level of photography. All of your questions about the industry will be answered.

Topics Covered In This Tutorial

What to Put on Your Website

Marketing to the Right People

Mailers, Emails, Cold Calls, and Non-Traditional Marketing

How to Stand Out in a Conference Call

When to Work for Free VS When to Demand Payment

Building Impressive Treatments and Decks

Winning the SEO Game

Understanding the Different Points of Contacts

Drafting Competitive Estimates

Understanding License Usages

Making Money with Copyright Infringements

Beating the IRS and Tax Audits

Budgeting the Shoot and Paying Your Assistants

Working Direct to Brand vs Through an Advertising Agency

How Photography Agents Work

Working with Celebrities

Finding Extra Money in Editorial Work

Carnets and Working Overseas