Description

Modern Search Engine Optimization with Mike North (2017)

Modern Search Engine Optimization with Mike North (2017)
WEBRip | English | MP4 + Project files | 1280 x 720 | AVC ~368 kbps | 25 fpsAAC | 202 Kbps | 48.0 KHz | 2 channels | 04:04:55 | 1.05 GB Genre: eLearning Video / SEO
Extend your application’s reach with a thorough understanding of modern search engine optimization (SEO). Empower search engines to index and represent your content in the best way possible! Mike North gives you all the tips and techniques you need for your site to be easily found on Google, and teach you how to take advantage of advanced features on Facebook, and Twitter to boost user engagement.

Modern SEO

00:00:00 – 00:05:15 Introduction Mike North introduces his Search Engine Optimization (SEO) course reviewing the importance of following SEO and the course agenda.
Traditional SEO Strategies
00:05:16 – 00:14:08 Traditional SEO Strategies Introduction Reviewing traditional paths to SEO, Mike talks about building a site with unique and target content that is easy for web spiders to index.
00:14:09 – 00:21:24 SEO Strategies for Business with Physical Locations

Mike talks about tips and process for brick-and-mortar businesses.
00:21:25 – 00:30:33 PageRank Discussing the first algorithm used by

Google for search results, Mike reviews Page Rank. PageRank works by counting the nuMB er and quality of links to a page to determine a rough estimate of how the importance of a

site compared to other sites of a similar nature or content. Mike answers PageRank questions from students.
00:30:34 – 00:36:20 Long Tail Keywords Mike reviews long tail keywords,

which are three and four keyword phrases that are very specific to a site’s content or business. Compared to the relatively fewer top keywords with higher demand,

long tail keywords are more plentiful and therefore more cost effective to use.